Simultaneous Realities

It’s depressing to watch smart people chase their tails, searching for moral high ground.

To the parties involved, there is some pretence or engagement or negotiation, but the reason the new right and the feral left cannot communicate is that they are speaking two  completely different languages. Reality is a relative experience. As Scott Adams has pointed out, there are two different American realities operating in the same geographical space. Adams says that it is OK if the movies in our heads are inconsistent, as long as this doesn’t manifest conflict in reality. Well…

Negotiation is impossible where there is no agreement on even base levels of morality, and where there are no pre-existing rules of argument or evidence. 

The split between the left and right is in some ways even worse than a failure to communicate between those from different nations, because it seems to us that if we are speaking the same language. The differences are not at the literal level, but the connotative.

Post-Spencer punch, there are now different definitions of racism and Nazi operating in society in order to enable/excuse violence. There are also different definitions of

  • life (abortion);
  • of sexual intercourse, consent and rape;
  • of gender;
  • of fascism;
  • comedy, art and politics.
This is a typical example of an attempt at an argument that merely insists on a definition.

Repeating the same definition again does not make it any more or less true. There is no empathy, no negotiation. Repetition is not an argument.

Cultural wars are not being fought for geographical territory. They are fought for semantic dominance. This is because we live in an overly litigious society, and these seemingly insignificant definitional inconsistencies become extremely significant when they are being used to direct the coercive power of the State.

The epidemic inability to empathise becomes clear when one looks at how history is understood in society and how legal definitions have changed over time. It is impossible to understand concepts like freedom, law, family, marriage, love, life and sovereignty in the past without levels of empathy that most are incapable of. When one learns that in the past, a married husband and wife were one legal entity under unita caro this is an outrage to one with the contemporary understanding of property right and legal title. Anyone who believes this legal fiction resulted in households with demure women who had no say in how the household was kept wildly overestimates the influence the operation of the law has over culture. Most standards that seem outrageous to us now can be traced to logical conclusions for those living in that culture. To fail to achieve this level of empathy is to believe that for all of human history mankind was a barbarous rabble, completely unrecognisable from the enlightened, end-products we are now.

Until we become more aware of why these conflicts are so hard to reconcile, until it can be understood that some common cultural values are the basis of negotiation, we will continue chasing our tails, pursuing endless definitional alterations, arguing over the truth of arbitrary concepts.


In Rant Chuck Palahniuk describes a world in which the privileged older classes live by day, and the youthful underclass lives by night, dictated by a strict curfew. This is to deal with the problem of overpopulation – two cities existing in the same space, but in different temporalities. In his excellent YouTube video Stefan Molyneux described these disparate world’s and the inevitable collision that will result.

This metaphor is not too far removed from the truth. Go to any modern Western city and see – the baby-boomers still hold all the best jobs, still hold all the best real estate and still dictate culture and policy. The ageing population has meant that the most selfish of all generations has been able to retain control of this reality for an abnormal amount of time. The world shouldn’t be theirs anymore…

Like the youth in Rant, youth today is forced to live around this dominant skeksis class, pedalling ever-faster to keep the boomers’ flawed contraption in the air, for a increasingly irrelevant and anachronistic privileged class who repay in nothing but criticism and shame. The youth are a slave class, working minimum wage, casual hospitality jobs, spit-shining the emperor’s non-existent clothes. Society is divided by race and gender and sexual preference and every damn thing under the sun except the real division – age.

The semantic arguments need to stop. The real enemies must be identified before any grounds for negotiation can be established. The longer the tide is held back, the bigger the wave.

Truth Bombs for Boomers

The Shallowest Generation by James Quinn

Laziness, Greed, Entitlement – Baby Boomers Defined by Stefan Molyneux

Millennials are the Greatest Generation by Mike Cernovich


Visualization and the Law of Attraction

Conor McGregor came to the UFC to be the best and to show the world a type of fighter they had never seen before. Watch and listen to these classic Conor McGregor interviews to trace his journey, starting with his early statements of intent, through to the realisation of his vision, and how he has reframed his setbacks, both injury and defeat, to keep his momentum.

When you’re in the struggle it is harder to visualize. When you can do that, that really makes that law of attraction work.

Conor visualises how his fights will go, using his imagination, his kinaesthetic senses, focusing on how the moment will feel.

I see myself as the champ already, I visualize everything; I visualize this conversation, I visualize the walk-out,  have the shots picked out, If you see it in your head, you see it before your eyes.

I can feel that gold around my waist.

Is it all some kind of placebo or self-hypnosis?

A vision allows you to align the conscious and unconscious mind to focus on making a vision a reality. It also prevents obsessive regret and self pity. Even meme magic is just science that hasn’t been discovered yet.

The excellent YouTube videos by Mindsmash provides some basics about theta brainwaves and finding flow, and how certain mental states blur the line between dream and reality, perhaps to the degree that the mind cannot tell the difference.

Flow is vital to visualization. It is linked to mindset by Mike Cernovich at Danger and Play. Visualization is a major component  of Gorilla Mindset and is illustrated in MAGA Mindset, which used Donald Trumps campaign as another example of these principles in action.

These connections are summarised by Cernovich here:

Your imagination is your reality.

I imagined myself living off of a laptop. I imagined myself becoming an author. Gorilla Mindset has now sold so many copies that people accuse me of lying about it, as first-time independent authors never have my level of success.

My imagination manifests itself as will, which imposes itself on reality.

In Masaru Emoto’s The Healing Power of Water he references Robert Sheldrake’s concept of the morphogenetic field, the middle ground between genes and evolution. This may not just lend some weight to the concept of visualization, but also to epigenetics, reincarnation and mimetics. Part 2 of this blog series will explain  this connection more clearly. Later blogs will focus of Conor McGregor, Donald Trump and Mike Cernovich.

Related blogs:

2016 was the Year of Visualization

The Downfall Bill Simmons and the Rise of New Media, Part 2

Part 1

Bill Simmons’ creative downfall described Part 1 coincides with a general downward trend across American sports. Men across America rediscovered their civic duty and national pride in 2016. The election gave them a cause and purpose, and sports now seem a shallow husk. That’s before considering the how insufferable American sports have been since the Colin Kapernick national disgrace.

Sports media is a vital component of the media industrial complex. Sports provide stimulation, distraction and satisfaction for the masculine parts of the mind that are rejected by modern culture. However, networks like ESPN have lost touch with their audiences by prioritising virtue signalling over national pride. Away from the weak simulation that is sport, men have become more free to focus their strategic and tactical brains, their testosterone and drive, to be ambitious, creative and political.

The Ringer was the perfect opportunity for Simmons to stick it to the establishment media that never appreciated him,  but amazingly, the website been a creative an air-ball with a toe on the line. When it came to race-baiting, virtue-signalling and insulting conservatives, especially Trump voter, the website has played it even more safe than the mainstream media. Simmons has employed nothing but blowhard liberals, with the only conservative voice his friend Jack-O, an old school Republican and staunch anti-Trumper. The Ringer does not present a political discussion, only Daily Show-esque sneering superiority towards Trump’s supporters. Attacking straw men placed by the fake news media is not persuasive.

I would never have expected Simmons’ site to be pro-Trump, but in the name of brand differentiation The Ringer could have simply been unbiased and offered a genuine alternative to virtue-signalling ESPN in a misguided bid for journalistic legitimacy. Sticking to Simmons’ formula or sports and pop culture  would have been fine.

Simmons used to have a unique writing voice, but now The Ringer is fungible. By the time he realised his vision, it was obsolete and no longer in touch with the zeitgeist. This is why Simmons has failed as a visionary . He also failed to identify and attack the same forces that forced him out of ESPN.

There is a lesson here. Comparisons may be made between Simmons pioneering attempts to go from alternative to mainstream by attempting to redefine the mainstream rather than altering his product, and this post-Trump election period, in which several counter-culture, alternative media personalities are attempting to take over the news media not by becoming the new news media, but by altering how news media works. The leap always risks the loss of edginess, of relatability, of authenticity, unpredictability – all alien to traditional 20th century sports and news media. But the alternative is the constant threat of deplatforming.

Charles C. Johnson, Milo Yiannopolis and Ricky Vaughn are among those banned from Twitter. YouTube recently implemented strict censorship, Breitbart’s sponsors were attacked and of course, Obama did this, which means the internet is no longer under the protection of the 2nd Amendment.


A leader must be a visionary,  he must have the ability to see where the puck is going. This was the role Simmons was to fill. This is the role in which Simmons has failed.

This is the role in which the leaders of new media like Mike Cernovich must succeed. Cernovich is the author of Gorilla Mindset, MAGA Mindset and runs the website Danger and Play, . among many other roles. See my Gorilla Mindset review here

Cernovich is like Simmons in some ways. He came up in what Cernovich calls the golden age of blogging, the 2000s. He expanded from a blog to a podcast and then a book, like Simmons. But unlike Simmons,  he has not relied on anyone else’s platform, he has slowly and patiently built his audience through a sophisticated multi-platform approach that is the new template for internet success and sustainability. This model to promote books has also worked for Nick Kelly (formerly Victor Pride) and Roosh V.

Having a totally independent platform has drawbacks, and Cernovich has been reliant of flawed technology, like Periscope, and at the mercy of the censors of Twitter, Facebook and YouTube. This is fine if your product is blogs, podcasts and books. But there is still this desire for more, and reliable outsourcing regarding a platform. Cernovich is debuting The Right Mindset with Mike Cernovich on Right Side Broadcasting. Perhaps this will be similar to Paul Joseph Watson’s relationship with Alex Jones and Infowars. Perhaps it will be more similar to Stefan Molyneux’s Freedoman Radio.

Cernovich uses Twitter to get in touch with the zeitgeist, the collective unconscious. This allows him to stay in touch, while someone like Simmons becomes distracted by media opportunities. Cernovich understands he must stay niche in order to retain his credibility and authenticity, so important to his brand. Obviously Right Side is not HBO, but this DIY model might be effective in this regard.

Referring back to Part 1, one must note that beneath an unforgivably nauseating layer of lowest common denominator garbage that the record companies have resorted to to sustain themselves, those in the music industry who have thrived in the post-internet apocalyptic wasteland are a kaleidoscopically varied bands who have earned a core audience and respected them. These bands are hardworking, loyal and DIY. They interact with their fans on social media. They do not outsource to be lazy. They sacrifice themselves to reinvest in themselves. They operate by a thread. This is the model that ensures those who do it genuinely love it, or at least can’t do anything else. This ensures quality.


Simmons and The Ringer are committed to going full SJW, adopting a vision from the ’90s that has served its purpose and now must itself be overthrown. When Simmons grew up civil rights styled activism, even rioting, was glorified. Figures like Muhammed Ali and Kareem Abdul Jabbar openly rejected American values and a young Simmons loved them for it. When the Donald Sterling recording was illegally released Simmons approved player boycotts, and was not in any way concerned with privacy rights or the hypocritical disavowal by the other NBA team owners. I’m not defending Sterling. I’m illustrating that to Simmons, this style of journalism/activism is acceptable where the ends justify the means.

While Simmons was distracted pressing flesh, being a parent and building a media empire to realise his vision, the American cultural and political landscape  changed and those advocating violent protests are racist domestic terror groups like Black Lives Matter or fanatical, violent leftists like Antigua are nothing like the civil rights activists whose legacy they destroy. This is how quickly you can go from cutting edge to obsolete in the 21st century if you take your eye off where the puck is going. As Warren Buffet said, a reputation takes a lifetime to build and a minute to destroy.

Cernovich knows this. He has rejected selling out many times before. He has always had a quality over quantity approach to his audience, often blocking followers on Twitter and Periscope, and regularly taking stances that threaten to alienate his audience, such as supporting Roosh V, supporting Donald Trump and rejecting the Alt-Right. He is aware of the value of integrity and authenticity to his, and everyone’s, brands in the 21st century, as the old-world facades crumble away. The change is coming. The New Right is gradually making inroads into more mainstream channels. Joe Rogan interviewed Alex Jones. Philip DeFranco can get away with essentially pro-Milo commentary. The most mainstream YouTuber, Pewdiepie, can see that getting serious is the new trend. The New Media revolution is coming. Someone just needs to set the template for the next step.

Read Bill Simmons (@BillSimmons) at The Ringer

Read Mike Cernovich (@Cernovich) at Danger and Play

Read my review of Gorilla Mindset here

The Downfall of Bill Simmons and the Rise of New Media, Part 1

Major league American sport is sports media, and the media is American culture. Before the internet took over from the fake news, it took over sports media. This is why those outside Bill Simmons’ fan base should care that his HBO show was cancelled.

Simmons was one of the internet’s first success stories, making the leap from blogging to podcasting to running his own website to TV. Simmons was released by ESPN just as the internet came of age and became the new mainstream. What went wrong? What can other internet luminaries learn from his failure?

Writers like Simmons used sports to explore styles of sports writing such as long form analogy pieces and listicles, that embraced the advantages of the medium. The technology allowed for innovation, for example, links allowed obscure extended metaphors andthe use of short clips for humour. Tech innovation led to writing innovation.

As ESPN’s Sports Guy he was a blogger before for AOL subscribers. He wrote in an opinionated editorial style. For a while he was positioned as an alternative to the straight journalism of the main brand. He was the ‘net nerds insider in a world of alphas, extroverts and jocks. He brought obscure pop culture references and extended, tenuous metaphors in a style that imitated college friends talking about sports in a bar, a style perfected on his The BS Report. He used references from RockyThe Karate Kid and Teen Wolf. The internet facilitated this style, and also allowed for a sense of contuity between stylisiticly relsted articles. Search engines, Wikipedia and pre-copyright YouTube allowed for an expansion of what could be referenced, implied or used by way of analogy.

As the internet grew Simmons audience expanded and culminated in making The Book of Basketball: The NBA According to the Sports Guy a massive success that earned him considerable clout at ESPN, ultimately leading in Grantland, a sports/pop culture journalists creative playpen. He made the transition for sports blogger to TV personality behind the scenes with the 30 for 30 series, then in front of the camera on NBA Countdown and The Grantland Basketball Hour. His love of hip-hop was novel in a time when the NBA was actively suppressing players being too hip-hip. Referencing 2Pac or NWA was edgy. Simmons is now a nearly-50 year old man who gushes over every new hip-hop act like an awkward dad trying to relate to his son.

How could one man go from pioneer of a new kind of media empire to out of touch in such a short time? For Simmons readers, the disease of more might sound familiar.

Whether Simmons knew it or not, he had lucked onto one of the most sustainable, low-overhead, high exposure double as a podcasting sportswriter. Unfortnately, growing up in old media meant his vision of success was defined by an outdated model, and his downfall was a result of his failure to update his vision.

Grantland was a way for the ESPN dino-media to keep Simmons and his kind at arms length. Simmons seemed happy, but kept working on his plan to his vision of a variety show. This was probably the result of his work for Jimmy Kim Mel. 30 for 30 was a success, but in front of the camera Simmons was a failure. He is a good writer whose style has become ubiquitous to the point of overexposure, and his references have become dated. He has become an imitation of himself.

The Book of Basketball will likely be his legacy. His threats to update are (ironically) more in keeping with a website. A book should be a reflection of the time of its publication, a time that was Simmons’ creative peak.

But then he had to go and try to be a real journalist, even if it was out of pride, and tackle the NFL and Roger Goodell.


The story is adequately covered in Business Insider, Vanity Fair or Deadspin.

Simmons was a victim of the dino-media. Simmons contract itself is evidence that ESPN did not understand how to quantify internet popularity. He was continually at war with John Skipper, like a conservative working for CNN or the Washing Post. In his attempts to question the NFLs handling or the Ray Rice controversy Simmons was suspended, then later let go faster than a New York Times writer criticising Carlos Slim. Simmons is either the victim of a conflict of interest relating to Disney’s ownership of ESPN and other companies like the NFL that prevents it from effectively reporting on  controversies like domestic violence and concussion related injuries in the NFL, the internal discplinary procedures of the league and the nature of Goodells authority, or of  ESPNs desperation to ditch his exorbitant contract to save money because its social justice friendly objectives have left the company unable to pursue its corporate mandate of profitability. So essentially, fake news, or SJWs.

Such corruption, obfuscation and conflicts of journalistic integrity were rife during Trump’s campaign, and the aftermath has brought into question the very nature of establishment media. One might think Simmons would notice such parallels. This corruption is a 2oth century virus the dino-media is attempting to infect the 21st century with. Social media is the cure.

Simmons was an internet pioneer who used an established platform to build his own personal brand, through a multimedia approach. This is the template for all internet brands. Following his departure I eagerly awaited the launch of his new website to replace GrantlandThe Ringer. Any Given Wednesday was to replace The Grantland Basketball HourThe Bill Simmons Podcast replaced The BS Report. Backed by HBO, he had the time and the money to build his vision of what ESPN had always held back. Simmons was out of excuses. All this has meant Simmons no longer actually writes…

His failure to transcend his former persona has left him. His attempt to recreate the echochamber he built at ESPN was a little too familiar. His revenge on ESPN has failed, because they both follow the same misguided social justice agendas. Simmons has failed to differentiate his product from the mainstream at all, at best promoting a kind of liberal predictability that only seems creative to journalism majors who love Rolling Stone. It lacks the testosterone of the old-school coverage, but also any edgy counterculture elements. It is a safe product, about as edgy as the rebels in Disney’s Star Wars or Lady Gaga. This is what controlled opposition looks like. Like an indie band signing with a major label, Simmons has alienated the non-mainstream internet with his lazy politics. As noted by Vox Day in a recent periscope, sports journalists seem to virtue signal to ‘real’ journalists for legitimacy. Chasing lowest common denominator numbers is the old way.

Simmons mistake was attempting to recreate his old platform, his old vision, rather than be a true visionary and come up with a new one for a new time. Embracing a cable station that would own your video content just as everyone stopped watching TV is like trading in a T-model Ford for a luxury horse and carriage.


The pattern of 20th century media and culture was to co-opt and corrupt every countercultural movement or revolution and render it a meaningless husk. In the ’90s Grunge, Marilyn Manson and rap music were all symptomatic of depression growing into frustration, shouts for attention to neglectful parents, manifested as nihilistic rebellion or rejection of Western culture, co-opted into the next trend; frustration that gave form to a new cry for help – the school shooting. The mainstream assimilated all as it grew, like Akira.

It was not until the internet destroyed the music industry that people took notice. The technology made the choice – music files were smaller than videos. The internet has changed the way we watch TV. Hollywood has felt the economic hit, and has taken up arms against the internet, which has exposed them in every way. They know their industry is next. The internet had become the best way for athletes to built their brands. Conor McGregor’s use of twitter and podcasts with Ariel Helwani to promote himself has made him the biggest draw in modern sport.

In 2016 it was the news media industry that the internet chose to destroy. And it did it on the grandest stage of them all – the Presidential Election.

Part 2

Game Review: DOOM [Best of 2016 ]

When I watched the first trailer for DOOM it reminded me of some of my favourite gaming memories. It reminded me the first time I saw Quake II at a friend’s house. I was a console gamer, so this was the first time I witness lightning fast railgun head shots from overseas gamers. When it was ported onto the original Playstation I couldn’t believe it as I sat down to play the first demo…

Minimal intro then…silence. Alone, on an alien world with only one direction to walk and only one outcome possible. Walk forward, and my favourite soundtrack of all time kicks in. Watching the DOOM marine sprinting, double jumping, strafing and shooting his way through a genuine horde, accentuated by snapping the incisor of the enemy and plunging it into the beast’s gaping maw…I felt fifteen again. Do not stare into the abyss, break its tooth off and stab it to death with it.

This is not a game review proper. I am not going to talk about light filters and resolution settings. This is about the art of the throwback, and what its success means to the ironic battleground for masculinity that videogame culture has become.

That this game proudly displays the new R18+ classification despite the restriction of potential commercial appeal, this rating is a reflection of just how marginalised old-school gaming culture has become in correlation with increasing mainstream acceptance – similar to the comic books of the post-WWII period. What was acceptable in the ‘90s is not dangerous and restricted. This cultural regression in the name of morality is known as virtue-signalling. The original game was part of the original drive to censor videogames. It’s reincarnation had on obligation to earn this rating or risk any subversive legitimacy.

I, and many others (such as Total_Biscuit) were concerned by the Beta test version. The multiplayer had no identity and felt too similar to other modern games like Call of Duty, the Candy Crush of FPS. Why resurrect Doom as Call of Duty: Hell? Other recent attempts at the throwback like Twisted Metal failed because they were watered down and had little relation to the feel of the originals. The multiplayer remains fairly standard, but the it didn’t matter because the single player campaign is the real deal. This game is HIGH ENERGY!

Game reviewers demand homogeneous, hamfisted  ‘variety’ in the form of repetitive puzzles or limited driving sections because referring to intangibles such as ‘feel’ or ‘atmosphere’ are inherently subjective. There is nothing wrong with subjective journalism if biases, tastes and conflicts of interest are disclosed in advance. In a New Journalism sense, these can actually be incorporated into the article, if done artfully. As a result, every FPS has ‘stealth elements’ and the Halo regenerating shield. These conditions promote hiding, sniping and stealth kills. DOOM gloriously eschews such nonsense in favour of momentum and intensity.

The first time you get in trouble in the game, conditioning will make you retreat and look for health. In DOOM there is only one way to get health. You must kill, the more theatrically the better. Frantic intense fury ensues and a few breathless minutes later, when all the demons are dead – that was awesome. No one else was in the room. No one else saw. You didn’t get a little medal. None of this matters.

To be a success a videogame, or a movie, or a song does not need to tick boxes in order to be a success. This is why criticism, especially pop-culture criticism, is so hard to quantify. A videogame like DOOM must honestly do what it sets out to do, and if this coalesces with what the audience expects, or surpasses it, the work is a success. DOOM is not watered down to appease corporate compromises and concerns. Such influences rob a game of innovation and identity.

DOOM is part of a cultural reclamation that began with Gamergate. This game takes a Black Metal approach – we don’t need you or want you. The speed, fluidity, hyper-realism and ultraviolence all scream ’90s. This is gaming taken to the source. The multiplayer is an afterthought for a reason. This game is made for 3 am singleplayer madness uncorrupted by squealing, foul-mouthed pre-teens to spoil any immersion and authenticity. This is the essence of old-school gaming – a lonesome but unapologetic fantasy world that has no interest in mainstream acceptance. This side of gaming was shamed into obscurity but the pendulum is swinging. DOOM allows us to crank the difficulty up to nightmare, cranky the music up to metal, turn off the lights and go to Hell!


Does DOOM creatively achieve what the designers intended it to creatively achieve? DOOM sets out to make gaming fun again, and it achieved that for me. This is the game that made me buy a PS4. The developers kept the game true to the spirit of the original but at the same time made an excellent showcase of cutting edge effects and gaming trends. 5/5

Did DOOM fulfil my expectations as a consumer? I wanted to DOOM to be a game I could play by myself, late at night, when everyone else was asleep. I wanted a game that would immerse me in flow, where I wouldn’t be stopped to look for a key or remember an intricate sequence of buttons to fire the grappling hook. This game is pick and play, but has deep potential to become elite level. 5/5



I jumped off the Star Wars bandwagon years ago. I always liked the original, but there were always kids who liked it more than me. Obsessives who make their obsession their whole identity have always bothered me.

I heard that last year’s rehash was SJW propaganda, and featured one of the most egregious Mary Sue clichés in all of cinema. After seeing what Disney has done to Marvel Comics, none of this came as a surprise. Disney has been working on its monopoly over the dreams of children for its entire existence, collecting and corrupting them, like the Krank.

I’m sorry to be the one who must break it to Star Wars fans who were on the Trump bandwagon – this is what counter-culture is actually like. Being in a real counter-culture is a lonely struggle.Those who make reality their business don’t get to enjoy escapism. For anyone who didn’t realise this during the election, you realise it now.

Many of us had to make peace with everything from silence to direct hostility from artists who have generally not spent anywhere near the time I have learning how to  research, think and write. Most have a tenuous grasp of how government and the law actually work.

To those like Jack Posobiec, who started the hashtag, I’m sorry but you need to realise what the rest of us were forced to realise  – if you are one of the good guys, if you are part of the counter-culture, YOU DON’T GET TO ENJOY THE MAINSTREAM! Any of it. They hate you. They hate me. They will stop at nothing to attack us, isolate us, separate us.

  • Do you disavow Richard Spencer?
  • Do you believe #Pizzagate?
  • Do you care about Trump as Darth Vader and Amy Schumer as Barbie, or are mainstream cultural wars beneath you?

These ops are designed to divide and isolate the Alt Right, to turn us against each other. This recent Star Wars is designed to create a divide between the intellectual, stoic new conservatives and the mischievous, enthusiastic space monkeys that have been so useful in making conservatism the new punk rock.

So if you are a basement dweller who loves Star Wars, but became drawn into the alt-right through #GamerGate, you have been living in a fantasy where you get to enjoy all your escapist movies games and books and vicariously enjoy politics though memes. This is the time to GET SERIOUS.

The intellectual property ‘Star Wars’ you all helped breathe life into, that you visualised into existence, has been sold into slavery, and eventually slaughtered. Now the skins of the dead are being placed over PC bullshit to trick you.

Andrew Breitbart said, politics flows downstream from culture. The mainstream is an important battleground in the cultural war, especially regarding the indoctrination of children. The mainstream is trolling us, using what Mike Cernovich recently called the “Iverson Principle“. Do not let them make us look ridiculous, triggered like a sensitive snowflake, when the SJWs troll us.

We should have taken this outrageous insult with the our characteristic humour thrown the entirety of our support behind the Empire:

  • Buy Empire merch
  • Root for the empire in the cinema and just act totally amazed when they eventually ‘lose’
  • Cheer for every token victory the Empire has, and boo the end credits.

If they want to call us Nazi’s, ask them why they keep producing the damn merch. There is no referee to enforce the rules of fairness, and if there was, he wouldn’t be on our side. Lighten up guys. We create, they react. We’re above this kind of hysterical finger-pointing. These aren’t the droids you are looking for.

I Need You

Yesterday I had to go into the street in front of my house to find out why a woman was screaming. 

She was screaming that she was calling the cops. My girlfriend reached for her phone to do the same. I laughed that the cops could probably hear the screaming over the phone.

The screamer heard us through the window and began to scream at us, so we went outside. Just as I got outside a car that had been following the screamer pulled up. I told my girlfriend to get inside and prepared myself for what may come.

The pursuer was not what I expected. He was skinny, young and distraught. In tears he said,”She’s bi-polar, and she’s having an episode”.

“They’re trying to help!” he yelled at the screamer.


I checked my phone when I woke up this morning and noticed a Washington Post article that had been linked to me on Facebook. For a second I thought it might have been another Godfrey Elfwick (@GodfreyElfwick) hoax. What stood out to me, amongst the absolute, bat-shit craziness of the article was the hypnotic repetition:

“I wanted to find an equal. A man who wouldn’t feel the need to step in and rescue me. I didn’t need rescuing.”

“We’d both bring the things we have to offer and place them on the table. My ability to multitask and keep everyone’s schedules on track would sit next to his ability to fix cars, cook or read books in silly voices.”

“I have the means to fix our car. I, on my own, can support my family. I not only have the strength to keep it together mentally and emotionally but I also have the strength to carry my daughter home. I have the strength to carry all of us.”

This woman wonders why she cannot find a man, while at the same time insisting she doesn’t need one for anything other than fungible manual labour and to be some kind of clown, while she controls everything else. The man cannot want to save her, even from herself.

This reminded me of one of my favourite articles by the notorious Roosh V, who notes that most women forbid themselves to admit they need a man. Most forbid themselves to admit they even want a man. Modern man is replaceable:

“It’s hard to dispute the notion that a woman who believes she doesn’t need a man won’t make as good of a relationship partner as one who does. She will treat you as a distraction to her more important job, girls’ nights out, and social networking validation happy time. Men have become an utterly replaceable and expendable commodity in a girl’s life. Her interest in a man is not unlike her interest in a new television show or Apple product…Women don’t seek out comfort or stability in men anymore—they seek entertainment…We are not men in the traditional sense—we are clowns. “

Throughout history men and women have needed each other for survival. Man has evolved with the desire to be needed by women. It is his main biological imperative. Unfortunately for him, he has succeeded as provider and protector so well that he is no longer needed. Evolutionarily refined and reinforced behaviour has been deemed inappropriate. The systems of provision and protection that man has created has made him obsolete. He has worked to create networks to protect his family even in his death and this is his reward – his life replaced by a vibrator and IVF.

This article is full of the kind of male sensitivity that eventually gives way confused hostility.

Feminism requires that a woman never say she needs a man. Feminism requires women to withhold the one thing that men need more than anything – to be needed. Is the male need to be needed misogynistic?


It is a deeply cruel thing to forbid a woman to tell a man that she needs him. I told my girlfriend that I need her. I looked into her eyes and meant it, and she returned it. We embraced and I felt a rush, out of nowhere. The words manifest a psychosomatic response.

Denial of such reality, a denial of who and what we’ve always been and what we’ve always needed is a recipe for existential angst. To be open is to be vulnerable, but to withhold what others need does not allow either to thrive. The scarcity mindset of the animal who cannot be itself.

A parent who withholds attention and affection is guilty of child abuse. As physical violence towards children has become (rightly) demonised, emotional abuse and neglect has become more common, and as a result, withholding is likely to trigger a traumatic response even more than physical violence.

Is the need to be needed inherently misogynistic? It may be argued that this dynamic casts a woman as an inferior. In The Way of the Superior Man David Deida emphasises the complementary nature of masculine and feminine sexual energy and attraction that constitutes a recognition of biological differences as the basis for the negotiation necessary in the maintenance of a relationship. Understanding between genders (and races and religions, etc.) is based on mutual recognition and negotiation of objective difference, not denial of nature, denial of identity and denial of history: cultural Marxism. Without a grasp of reality, there can only be emotional, reactionary responses – temper tantrums.


This girl may have truly believed she wanted to call the police, but it is more likely she was enjoying the power the threat contained. When the police were called her objective reality changed, the situation created new emotions, and suddenly she didn’t want the police to come.

The screamer was aware enough, amidst her ‘episode’ to understand what a call to the police actually meant. She was aware of the rhetorical power of the threat in contrast to the reality. She was not out of control.

Prove yourself to me…

She needed her man to show her that he needed her – to follow her in the car, to protect her even when she told him to go and kill himself.

Prove yourself to me

I remember fights like that, when my girlfriend would storm out of the flat and into the ghetto where we lived. She knew I would follow, terrified for her safety but powerless to stop her.

Prove yourself to me

She was cogent enough that when she threw a CD at me, she made sure it was Guns ‘n’ Roses – Appetite for Destruction – one I didn’t care about and that was easily replaceable.

Prove yourself…


Obviously the ‘bi-polar’ aspect cannot be ignored, but mental health is a topic for another day. For the purposes of this blog, please let it suffice that I do not believe this condition is responsible for this behaviour. This girl was aware of her surroundings. She kicked a car, but only the tire. The kicked a fence, but only the strong post. She knew the difference between the threat of the police, and the arrival of the police. This is not an ‘episode’. This is a tantrum, most likely caused by alcohol, cigarettes, bad diet, bad sleeping habits and the stress of unstable home and work life – the lifestyle of the modern 20 year old.

As these factors change, behaviour changes. As lessons are learned, life improves. Your current state is not who you are. Never make a decision when you are depressed, or when you are too happy.

Excusing such behaviour as an ‘episode’ is callous towards those who suffer from chronic mental conditions, and it also stunts personal growth. Making excuses for such women is the real misogyny – the misogyny of lowered expectations.

South Park Season 20 Episode 02: Skank Hunt

Clip: I Can’t Fix You

The Alt-Right, Part 1

First, there was the Rise of Trump. Then there was his glorious victory. Then there was celebration. There was so much winning!

Then there Roman Salute controversy.

I trusted Mike Cernovich before the election. I did the Gorilla Mindset course after hearing him on FreeDomain Radio with Stefan Molyneux. That was right after the Orlando shooting. His website, Danger and Play, brought a lot of things I was interested in together into one package – fitness, philosophy, masculinity, politics, law, internet marketing, even cage fighting, into one package. I needed his motivational advice and I can honestly say that everything he advised has born fruit.

Mike was right about Trump too. To be in some small way part of such a truly historical moment was one of the most uplifting experiences of my life.

I don’t know Richard Spencer’s work.

In MAGA Mindset Cernovich explains that the Nazi accusation it is a useful way for liberals to avoid engaging with arguments brought by conservatives – Godwin’s Law. Like other N-words, this word is as powerful as we let it be. This recent splintering of the Alt-right is the first successful blow landed by the left in a while. They forced the disavowal, so important to the social justice warriors.

This is why the Richard Spencer controversy happened. So like all Western men, I must now examine how I feel about Nationalism, white supremacy, Nazism and the Jewish question.


My father was always fascinated with WWII. In order to explain the history of the war to his boys, it was necessary to explain the motivations and perspective of both sides. My father had a respect for the military strength and expertise, and technological innovation that the Germans displayed in WWII. I think a strongly ingrained affinity with the underdog was a part of it too, a result of his Irish blood.

My father always portrayed an extremely empathetic picture of the German soldiers and was enraged by any film that either represented them as stereotypical villains or as cowards. I think the post-WWII anti-Nazi propaganda films grated his empathetic nerve as strongly as todays pro-SJW garbage grates mine. You can’t help but find yourself empathising with the “bad”  guys, if only to preserve a sane vision of the world for yourself as a defence mechanism, one bereft of pure evil.

It is an unfortunate result of tribalism that as one enemy is vanquished, if another cannot be found externally, one must be found internally.


This disavowal is the exact thing Trump supporters didn’t let happen during Trump’s campaign. The enemy they  were against seemed so powerful they could overlook our differences. This is the isolation tactic Vox Day identified in SJWs Always Lie

These people are clearly big league players within the movement. Spencer clearly either doesn’t get it,  or wishes to be a careerist right wing talking head. I don’t disavow these guys for being White Nationalists. I disavow them for being so fucking selfish and stupid they put the movement at risk. The best point of Roosh’s article was that we missed an opportunity to expand the boundaries of free speech and instead created a limit for ourselves.

Our free speech would have expanded if we helped Spencer, but that opportunity is lost. 

By attacking Spencer, we are announcing to the world that we are scared of being called a Nazi and racist.

The proper response when the fake news tells you you’re a Nazi is to say “Fuck you.” The proper response to when they call you a racist is “So what?” The proper response when they call you a rapist is to say, “I certainly wouldn’t rape you.” The only way we can take away the power from these terms is to not immediately deny you are one.

I am a law student. Mike Cernovich is a lawyer. I feel that coming from the legal perspective, at least one that appreciates and venerates the English tradition of Common Law, must inevitably lead to an appreciation of Nationalism. This is because in many ways Nationalism and the concepts of negotiation and diplomacy, that were forever tainted by the disaster of the First World War, are the political equivalent of the adversarial justice system which relies on balanced parties reaching an Aristotelian mean through competition and concession. The political apparatus is designed to regulate parity, not define morality. This is the domain of the Eurocentric obsession with collectivism and irrational faith in central planning despite decades of evidence of its failure.

I tried to talk to my brother about Spencer, Nazism and the Alt-Right. He has always been far more interested in WWII and history than me, so I saw him as an authority. My brother differentiates nationalism and Nazism,  claiming nationalism focuses more on institutions and culture and Nazism focuses on race.  Through Nationalism it is possible to measure the success of societies against one another, separated from racial factors. Is it possible to objectively compare the societies of different cultures? I believe it is. Paul Joseph Watson believes you can.

Like Paul Joseph Watson, Stefan Molyneux and Mike Cernovich, my brother was quick to provide an unsatisfying dichotomy of civic Nationalism and Nazism,  making this claim that culture and race can be separated.

So why was that so unsatisfying? Roosh made a compelling article against disavowal. Swedish Nationalist The Golden One sees such concessions as betrayal.Why don’t the left have to disavow Communism? Look at how Castro was just publicly fellated by Trudeu. Obama has never disavowed violence committee by Black Lives Matter.

The fantasy that other races can be assimilated into Western culture kind of reminds me about the old line about Communism – it’s a nice idea that hasn’t been  implemented properly. This begs the question of whether such assimilation is possible.

I believe in universally preferable behaviour. The rule of law, the separation of church and state, the free market, the scientific method – this is the West. It is too easy to assume that there is nothing specific that ties our culture to us. Are there inherent ties between the Western races and Western culture that might explain why the leaders of other races seemed so obsessed with control, while our leaders trusted us? Maybe the existence and success of the West skewed the development of those other races, creating a constant state of scarcity that plunged them into r-selected reproductive strategies and worse.

Democracy cannot be maintained with an average IQ under 90, according to Charles C. Murray’s The Bell Curve and researched by Helmuth Nyberg. The IQ disparity seems to be the result of the conditions in the West necessitating the ability to delay gratification as a genetic advantage.

The ability to delay gratification remains the primary test in any civilisation. All forms of education or investment, any resultant success is due to planning and a OODA loop. All addictive and compulsive behaviours are the result of a lack of these characteristics, and todays victim culture privileges such behaviour.

With no God to condition such behaviour the majority have nothing to guide them but a degenerate culture. Gambling and substance abuse are symptoms of a mind that cannot delay gratification and requires a constant illusions of control and participation, like children learning to control their bodily functions or mice hitting the pleasure button.

This slight advantage expanded the West exponentially through technology and innovation, which is why Western culture reveres innovation more than other cultures.

Can Western values truly be assimilated if they cannot be understood by those who do not have the capacity? If not, how can Western values be spread, without voluntarism.

Part 2

2016 was the Year of Visualization

2016 was a year of creative inspiration, dominated by men who have the ability to shape the reality around them. Visualization, or the law of attraction, must be differentiated from ‘the Secret‘, which was  an attempt to make the law of attraction a product. It is not the creation of matter from nothing. It is a way to consciously create synchronicity between the conscious and unconscious mind.

We like to think that we know who we are. We like to think we are in control of our identity. We are definitely not the sum process of a bizarre combination of chemical reactions and learned behaviour. When you can’t sleep, when you can’t eat, and when you can’t bear to sit alone in an empty house, it is your unconscious that won’t let you rest. This is the bug. Socrates called it his daimon. It is the source…

When I was a younger I was fascinated that Marilyn Manson could crown himself the Antichrist Superstar before he’d released the album, and the world make it happen; that Kid Rock could announce to the world he was going platinum, and the world promptly complied. 

I saw it as some kind of mass-hypnosis, that no one wanted to be the one to point out that the emperor is naked, and this is not entirely removed from the truth. There is an element of hypnosis, but the actor is not just hypnotising the audience. The actor is hypnotising himself, and the delusion can be infectious.

Scott Adams picked Donald Trump to win the 2016 election based on his rhetorical abilities. Vox Day wrote about the rhetoric/logic dichotomy in SJWs Always Lie. Mike Cernovich makes self-talk a major part of Gorilla Mindset.

Whether this is all a form of active self-delusion or a way to re-programme your brain is irrelevant. We are talking about the space between the letters, where no regulation can reach.

There were conversations going on beneath the waves of every Trump speech. Beings more in touch with the subconscious are more in touch with the the zeitgeist, through the collective unconscious, and are thus more readily struck by the bolts of inspiration that float through it.

Donald Trump’s subconscious spoke through him to the subconscious of enough of his voters to make them recognise an existential threat as old as this epigenetic subconscious, the battle between genders and the r/K gene war it produces. The conscious is confused, fleeting and easily distracted or manipulated by emotional responses to programming at that level. The ancient unconscious brain, the soul if you will, is less easily fooled.

There will be more on Conor McGregor in an upcoming feature blog on visualization. There will be more on Trump and Mike Cernovich in my upcomings blog review of MAGA Mindset. 


  • Read here to learn about how imagination creates reality: Danger and
  • Read here to learn about how Conor McGregor has utilised visualization: The Psychology of Conor McGregor
  • Read about visualization and Donald Trump in MAGA Mindset by Mike Cernovich

Criticism – Know Thyself

Reviewing a book or a movie or an album is inherently subjective. The best reviewers (and review readers) have always known this. There are no ways to quantify so much of what makes good art, or even good pop trash. The best music journalists, from Lester Bangs to Dom Lawson, have made their tastes and personalities part of their reviewing process.

My answer is based on New Journalism principles, to embrace my subjectivity and make it a part of my writing. The reader is reviewing the reviewer – Are my tastes similar? Can I trust this guy? Eventually I may be able to get you to give a chance to something you may not have, or let learn to like something that might have normally turned you off. Thus we build a network of connected art and media with each individual as a unique hub. This is the function of reviewing.

Every review I write will only examine two factors:

  1. Does [subject] creatively achieve what the creator intended it to achieve? /5
  2. Did [subject] fulfil my expectations as a consumer? /5
  3. Overall /10

It is unfair to compare masterpiece by a great novelist with a collection of articles. It is unfair to compare a multi-million dollar game with a rebooted retro classic. It is unfair to compare an album that is the high watermark of a musician with a collection of rarities. The intention behind a work factors into its authenticity.

I include the second factor as a recognition of intertextuality and subjectivity. The process of reading creatively engages the reader and the writer in symbiosis. Expectations from a fan will be different from those of first-timers. First impressions last, but a deep engagement with the work of an artist often takes place across several works, often from very different parts of an artists life, to tell a rich and multi-layered story.

If you can think of any factors not covered by these two criteria I would love to try to integrate them, because the subjectivity of reviewing renders it almost useless unless you are familiar with the reviewer.