Simultaneous Realities

It’s depressing to watch smart people chase their tails, searching for moral high ground.

To the parties involved, there is some pretence or engagement or negotiation, but the reason the new right and the feral left cannot communicate is that they are speaking two  completely different languages. Reality is a relative experience. As Scott Adams has pointed out, there are two different American realities operating in the same geographical space. Adams says that it is OK if the movies in our heads are inconsistent, as long as this doesn’t manifest conflict in reality. Well…

Negotiation is impossible where there is no agreement on even base levels of morality, and where there are no pre-existing rules of argument or evidence. 

The split between the left and right is in some ways even worse than a failure to communicate between those from different nations, because it seems to us that if we are speaking the same language. The differences are not at the literal level, but the connotative.

Post-Spencer punch, there are now different definitions of racism and Nazi operating in society in order to enable/excuse violence. There are also different definitions of

  • life (abortion);
  • of sexual intercourse, consent and rape;
  • of gender;
  • of fascism;
  • comedy, art and politics.
This is a typical example of an attempt at an argument that merely insists on a definition.

Repeating the same definition again does not make it any more or less true. There is no empathy, no negotiation. Repetition is not an argument.

Cultural wars are not being fought for geographical territory. They are fought for semantic dominance. This is because we live in an overly litigious society, and these seemingly insignificant definitional inconsistencies become extremely significant when they are being used to direct the coercive power of the State.

The epidemic inability to empathise becomes clear when one looks at how history is understood in society and how legal definitions have changed over time. It is impossible to understand concepts like freedom, law, family, marriage, love, life and sovereignty in the past without levels of empathy that most are incapable of. When one learns that in the past, a married husband and wife were one legal entity under unita caro this is an outrage to one with the contemporary understanding of property right and legal title. Anyone who believes this legal fiction resulted in households with demure women who had no say in how the household was kept wildly overestimates the influence the operation of the law has over culture. Most standards that seem outrageous to us now can be traced to logical conclusions for those living in that culture. To fail to achieve this level of empathy is to believe that for all of human history mankind was a barbarous rabble, completely unrecognisable from the enlightened, end-products we are now.

Until we become more aware of why these conflicts are so hard to reconcile, until it can be understood that some common cultural values are the basis of negotiation, we will continue chasing our tails, pursuing endless definitional alterations, arguing over the truth of arbitrary concepts.


In Rant Chuck Palahniuk describes a world in which the privileged older classes live by day, and the youthful underclass lives by night, dictated by a strict curfew. This is to deal with the problem of overpopulation – two cities existing in the same space, but in different temporalities. In his excellent YouTube video Stefan Molyneux described these disparate world’s and the inevitable collision that will result.

This metaphor is not too far removed from the truth. Go to any modern Western city and see – the baby-boomers still hold all the best jobs, still hold all the best real estate and still dictate culture and policy. The ageing population has meant that the most selfish of all generations has been able to retain control of this reality for an abnormal amount of time. The world shouldn’t be theirs anymore…

Like the youth in Rant, youth today is forced to live around this dominant skeksis class, pedalling ever-faster to keep the boomers’ flawed contraption in the air, for a increasingly irrelevant and anachronistic privileged class who repay in nothing but criticism and shame. The youth are a slave class, working minimum wage, casual hospitality jobs, spit-shining the emperor’s non-existent clothes. Society is divided by race and gender and sexual preference and every damn thing under the sun except the real division – age.

The semantic arguments need to stop. The real enemies must be identified before any grounds for negotiation can be established. The longer the tide is held back, the bigger the wave.

Truth Bombs for Boomers

The Shallowest Generation by James Quinn

Laziness, Greed, Entitlement – Baby Boomers Defined by Stefan Molyneux

Millennials are the Greatest Generation by Mike Cernovich


The Downfall Bill Simmons and the Rise of New Media, Part 2

Part 1

Bill Simmons’ creative downfall described Part 1 coincides with a general downward trend across American sports. Men across America rediscovered their civic duty and national pride in 2016. The election gave them a cause and purpose, and sports now seem a shallow husk. That’s before considering the how insufferable American sports have been since the Colin Kapernick national disgrace.

Sports media is a vital component of the media industrial complex. Sports provide stimulation, distraction and satisfaction for the masculine parts of the mind that are rejected by modern culture. However, networks like ESPN have lost touch with their audiences by prioritising virtue signalling over national pride. Away from the weak simulation that is sport, men have become more free to focus their strategic and tactical brains, their testosterone and drive, to be ambitious, creative and political.

The Ringer was the perfect opportunity for Simmons to stick it to the establishment media that never appreciated him,  but amazingly, the website been a creative an air-ball with a toe on the line. When it came to race-baiting, virtue-signalling and insulting conservatives, especially Trump voter, the website has played it even more safe than the mainstream media. Simmons has employed nothing but blowhard liberals, with the only conservative voice his friend Jack-O, an old school Republican and staunch anti-Trumper. The Ringer does not present a political discussion, only Daily Show-esque sneering superiority towards Trump’s supporters. Attacking straw men placed by the fake news media is not persuasive.

I would never have expected Simmons’ site to be pro-Trump, but in the name of brand differentiation The Ringer could have simply been unbiased and offered a genuine alternative to virtue-signalling ESPN in a misguided bid for journalistic legitimacy. Sticking to Simmons’ formula or sports and pop culture  would have been fine.

Simmons used to have a unique writing voice, but now The Ringer is fungible. By the time he realised his vision, it was obsolete and no longer in touch with the zeitgeist. This is why Simmons has failed as a visionary . He also failed to identify and attack the same forces that forced him out of ESPN.

There is a lesson here. Comparisons may be made between Simmons pioneering attempts to go from alternative to mainstream by attempting to redefine the mainstream rather than altering his product, and this post-Trump election period, in which several counter-culture, alternative media personalities are attempting to take over the news media not by becoming the new news media, but by altering how news media works. The leap always risks the loss of edginess, of relatability, of authenticity, unpredictability – all alien to traditional 20th century sports and news media. But the alternative is the constant threat of deplatforming.

Charles C. Johnson, Milo Yiannopolis and Ricky Vaughn are among those banned from Twitter. YouTube recently implemented strict censorship, Breitbart’s sponsors were attacked and of course, Obama did this, which means the internet is no longer under the protection of the 2nd Amendment.


A leader must be a visionary,  he must have the ability to see where the puck is going. This was the role Simmons was to fill. This is the role in which Simmons has failed.

This is the role in which the leaders of new media like Mike Cernovich must succeed. Cernovich is the author of Gorilla Mindset, MAGA Mindset and runs the website Danger and Play, . among many other roles. See my Gorilla Mindset review here

Cernovich is like Simmons in some ways. He came up in what Cernovich calls the golden age of blogging, the 2000s. He expanded from a blog to a podcast and then a book, like Simmons. But unlike Simmons,  he has not relied on anyone else’s platform, he has slowly and patiently built his audience through a sophisticated multi-platform approach that is the new template for internet success and sustainability. This model to promote books has also worked for Nick Kelly (formerly Victor Pride) and Roosh V.

Having a totally independent platform has drawbacks, and Cernovich has been reliant of flawed technology, like Periscope, and at the mercy of the censors of Twitter, Facebook and YouTube. This is fine if your product is blogs, podcasts and books. But there is still this desire for more, and reliable outsourcing regarding a platform. Cernovich is debuting The Right Mindset with Mike Cernovich on Right Side Broadcasting. Perhaps this will be similar to Paul Joseph Watson’s relationship with Alex Jones and Infowars. Perhaps it will be more similar to Stefan Molyneux’s Freedoman Radio.

Cernovich uses Twitter to get in touch with the zeitgeist, the collective unconscious. This allows him to stay in touch, while someone like Simmons becomes distracted by media opportunities. Cernovich understands he must stay niche in order to retain his credibility and authenticity, so important to his brand. Obviously Right Side is not HBO, but this DIY model might be effective in this regard.

Referring back to Part 1, one must note that beneath an unforgivably nauseating layer of lowest common denominator garbage that the record companies have resorted to to sustain themselves, those in the music industry who have thrived in the post-internet apocalyptic wasteland are a kaleidoscopically varied bands who have earned a core audience and respected them. These bands are hardworking, loyal and DIY. They interact with their fans on social media. They do not outsource to be lazy. They sacrifice themselves to reinvest in themselves. They operate by a thread. This is the model that ensures those who do it genuinely love it, or at least can’t do anything else. This ensures quality.


Simmons and The Ringer are committed to going full SJW, adopting a vision from the ’90s that has served its purpose and now must itself be overthrown. When Simmons grew up civil rights styled activism, even rioting, was glorified. Figures like Muhammed Ali and Kareem Abdul Jabbar openly rejected American values and a young Simmons loved them for it. When the Donald Sterling recording was illegally released Simmons approved player boycotts, and was not in any way concerned with privacy rights or the hypocritical disavowal by the other NBA team owners. I’m not defending Sterling. I’m illustrating that to Simmons, this style of journalism/activism is acceptable where the ends justify the means.

While Simmons was distracted pressing flesh, being a parent and building a media empire to realise his vision, the American cultural and political landscape  changed and those advocating violent protests are racist domestic terror groups like Black Lives Matter or fanatical, violent leftists like Antigua are nothing like the civil rights activists whose legacy they destroy. This is how quickly you can go from cutting edge to obsolete in the 21st century if you take your eye off where the puck is going. As Warren Buffet said, a reputation takes a lifetime to build and a minute to destroy.

Cernovich knows this. He has rejected selling out many times before. He has always had a quality over quantity approach to his audience, often blocking followers on Twitter and Periscope, and regularly taking stances that threaten to alienate his audience, such as supporting Roosh V, supporting Donald Trump and rejecting the Alt-Right. He is aware of the value of integrity and authenticity to his, and everyone’s, brands in the 21st century, as the old-world facades crumble away. The change is coming. The New Right is gradually making inroads into more mainstream channels. Joe Rogan interviewed Alex Jones. Philip DeFranco can get away with essentially pro-Milo commentary. The most mainstream YouTuber, Pewdiepie, can see that getting serious is the new trend. The New Media revolution is coming. Someone just needs to set the template for the next step.

Read Bill Simmons (@BillSimmons) at The Ringer

Read Mike Cernovich (@Cernovich) at Danger and Play

Read my review of Gorilla Mindset here

Game Review: DOOM [Best of 2016 ]

When I watched the first trailer for DOOM it reminded me of some of my favourite gaming memories. It reminded me the first time I saw Quake II at a friend’s house. I was a console gamer, so this was the first time I witness lightning fast railgun head shots from overseas gamers. When it was ported onto the original Playstation I couldn’t believe it as I sat down to play the first demo…

Minimal intro then…silence. Alone, on an alien world with only one direction to walk and only one outcome possible. Walk forward, and my favourite soundtrack of all time kicks in. Watching the DOOM marine sprinting, double jumping, strafing and shooting his way through a genuine horde, accentuated by snapping the incisor of the enemy and plunging it into the beast’s gaping maw…I felt fifteen again. Do not stare into the abyss, break its tooth off and stab it to death with it.

This is not a game review proper. I am not going to talk about light filters and resolution settings. This is about the art of the throwback, and what its success means to the ironic battleground for masculinity that videogame culture has become.

That this game proudly displays the new R18+ classification despite the restriction of potential commercial appeal, this rating is a reflection of just how marginalised old-school gaming culture has become in correlation with increasing mainstream acceptance – similar to the comic books of the post-WWII period. What was acceptable in the ‘90s is not dangerous and restricted. This cultural regression in the name of morality is known as virtue-signalling. The original game was part of the original drive to censor videogames. It’s reincarnation had on obligation to earn this rating or risk any subversive legitimacy.

I, and many others (such as Total_Biscuit) were concerned by the Beta test version. The multiplayer had no identity and felt too similar to other modern games like Call of Duty, the Candy Crush of FPS. Why resurrect Doom as Call of Duty: Hell? Other recent attempts at the throwback like Twisted Metal failed because they were watered down and had little relation to the feel of the originals. The multiplayer remains fairly standard, but the it didn’t matter because the single player campaign is the real deal. This game is HIGH ENERGY!

Game reviewers demand homogeneous, hamfisted  ‘variety’ in the form of repetitive puzzles or limited driving sections because referring to intangibles such as ‘feel’ or ‘atmosphere’ are inherently subjective. There is nothing wrong with subjective journalism if biases, tastes and conflicts of interest are disclosed in advance. In a New Journalism sense, these can actually be incorporated into the article, if done artfully. As a result, every FPS has ‘stealth elements’ and the Halo regenerating shield. These conditions promote hiding, sniping and stealth kills. DOOM gloriously eschews such nonsense in favour of momentum and intensity.

The first time you get in trouble in the game, conditioning will make you retreat and look for health. In DOOM there is only one way to get health. You must kill, the more theatrically the better. Frantic intense fury ensues and a few breathless minutes later, when all the demons are dead – that was awesome. No one else was in the room. No one else saw. You didn’t get a little medal. None of this matters.

To be a success a videogame, or a movie, or a song does not need to tick boxes in order to be a success. This is why criticism, especially pop-culture criticism, is so hard to quantify. A videogame like DOOM must honestly do what it sets out to do, and if this coalesces with what the audience expects, or surpasses it, the work is a success. DOOM is not watered down to appease corporate compromises and concerns. Such influences rob a game of innovation and identity.

DOOM is part of a cultural reclamation that began with Gamergate. This game takes a Black Metal approach – we don’t need you or want you. The speed, fluidity, hyper-realism and ultraviolence all scream ’90s. This is gaming taken to the source. The multiplayer is an afterthought for a reason. This game is made for 3 am singleplayer madness uncorrupted by squealing, foul-mouthed pre-teens to spoil any immersion and authenticity. This is the essence of old-school gaming – a lonesome but unapologetic fantasy world that has no interest in mainstream acceptance. This side of gaming was shamed into obscurity but the pendulum is swinging. DOOM allows us to crank the difficulty up to nightmare, cranky the music up to metal, turn off the lights and go to Hell!


Does DOOM creatively achieve what the designers intended it to creatively achieve? DOOM sets out to make gaming fun again, and it achieved that for me. This is the game that made me buy a PS4. The developers kept the game true to the spirit of the original but at the same time made an excellent showcase of cutting edge effects and gaming trends. 5/5

Did DOOM fulfil my expectations as a consumer? I wanted to DOOM to be a game I could play by myself, late at night, when everyone else was asleep. I wanted a game that would immerse me in flow, where I wouldn’t be stopped to look for a key or remember an intricate sequence of buttons to fire the grappling hook. This game is pick and play, but has deep potential to become elite level. 5/5



I jumped off the Star Wars bandwagon years ago. I always liked the original, but there were always kids who liked it more than me. Obsessives who make their obsession their whole identity have always bothered me.

I heard that last year’s rehash was SJW propaganda, and featured one of the most egregious Mary Sue clichés in all of cinema. After seeing what Disney has done to Marvel Comics, none of this came as a surprise. Disney has been working on its monopoly over the dreams of children for its entire existence, collecting and corrupting them, like the Krank.

I’m sorry to be the one who must break it to Star Wars fans who were on the Trump bandwagon – this is what counter-culture is actually like. Being in a real counter-culture is a lonely struggle.Those who make reality their business don’t get to enjoy escapism. For anyone who didn’t realise this during the election, you realise it now.

Many of us had to make peace with everything from silence to direct hostility from artists who have generally not spent anywhere near the time I have learning how to  research, think and write. Most have a tenuous grasp of how government and the law actually work.

To those like Jack Posobiec, who started the hashtag, I’m sorry but you need to realise what the rest of us were forced to realise  – if you are one of the good guys, if you are part of the counter-culture, YOU DON’T GET TO ENJOY THE MAINSTREAM! Any of it. They hate you. They hate me. They will stop at nothing to attack us, isolate us, separate us.

  • Do you disavow Richard Spencer?
  • Do you believe #Pizzagate?
  • Do you care about Trump as Darth Vader and Amy Schumer as Barbie, or are mainstream cultural wars beneath you?

These ops are designed to divide and isolate the Alt Right, to turn us against each other. This recent Star Wars is designed to create a divide between the intellectual, stoic new conservatives and the mischievous, enthusiastic space monkeys that have been so useful in making conservatism the new punk rock.

So if you are a basement dweller who loves Star Wars, but became drawn into the alt-right through #GamerGate, you have been living in a fantasy where you get to enjoy all your escapist movies games and books and vicariously enjoy politics though memes. This is the time to GET SERIOUS.

The intellectual property ‘Star Wars’ you all helped breathe life into, that you visualised into existence, has been sold into slavery, and eventually slaughtered. Now the skins of the dead are being placed over PC bullshit to trick you.

Andrew Breitbart said, politics flows downstream from culture. The mainstream is an important battleground in the cultural war, especially regarding the indoctrination of children. The mainstream is trolling us, using what Mike Cernovich recently called the “Iverson Principle“. Do not let them make us look ridiculous, triggered like a sensitive snowflake, when the SJWs troll us.

We should have taken this outrageous insult with the our characteristic humour thrown the entirety of our support behind the Empire:

  • Buy Empire merch
  • Root for the empire in the cinema and just act totally amazed when they eventually ‘lose’
  • Cheer for every token victory the Empire has, and boo the end credits.

If they want to call us Nazi’s, ask them why they keep producing the damn merch. There is no referee to enforce the rules of fairness, and if there was, he wouldn’t be on our side. Lighten up guys. We create, they react. We’re above this kind of hysterical finger-pointing. These aren’t the droids you are looking for.

I Need You

Yesterday I had to go into the street in front of my house to find out why a woman was screaming. 

She was screaming that she was calling the cops. My girlfriend reached for her phone to do the same. I laughed that the cops could probably hear the screaming over the phone.

The screamer heard us through the window and began to scream at us, so we went outside. Just as I got outside a car that had been following the screamer pulled up. I told my girlfriend to get inside and prepared myself for what may come.

The pursuer was not what I expected. He was skinny, young and distraught. In tears he said,”She’s bi-polar, and she’s having an episode”.

“They’re trying to help!” he yelled at the screamer.


I checked my phone when I woke up this morning and noticed a Washington Post article that had been linked to me on Facebook. For a second I thought it might have been another Godfrey Elfwick (@GodfreyElfwick) hoax. What stood out to me, amongst the absolute, bat-shit craziness of the article was the hypnotic repetition:

“I wanted to find an equal. A man who wouldn’t feel the need to step in and rescue me. I didn’t need rescuing.”

“We’d both bring the things we have to offer and place them on the table. My ability to multitask and keep everyone’s schedules on track would sit next to his ability to fix cars, cook or read books in silly voices.”

“I have the means to fix our car. I, on my own, can support my family. I not only have the strength to keep it together mentally and emotionally but I also have the strength to carry my daughter home. I have the strength to carry all of us.”

This woman wonders why she cannot find a man, while at the same time insisting she doesn’t need one for anything other than fungible manual labour and to be some kind of clown, while she controls everything else. The man cannot want to save her, even from herself.

This reminded me of one of my favourite articles by the notorious Roosh V, who notes that most women forbid themselves to admit they need a man. Most forbid themselves to admit they even want a man. Modern man is replaceable:

“It’s hard to dispute the notion that a woman who believes she doesn’t need a man won’t make as good of a relationship partner as one who does. She will treat you as a distraction to her more important job, girls’ nights out, and social networking validation happy time. Men have become an utterly replaceable and expendable commodity in a girl’s life. Her interest in a man is not unlike her interest in a new television show or Apple product…Women don’t seek out comfort or stability in men anymore—they seek entertainment…We are not men in the traditional sense—we are clowns. “

Throughout history men and women have needed each other for survival. Man has evolved with the desire to be needed by women. It is his main biological imperative. Unfortunately for him, he has succeeded as provider and protector so well that he is no longer needed. Evolutionarily refined and reinforced behaviour has been deemed inappropriate. The systems of provision and protection that man has created has made him obsolete. He has worked to create networks to protect his family even in his death and this is his reward – his life replaced by a vibrator and IVF.

This article is full of the kind of male sensitivity that eventually gives way confused hostility.

Feminism requires that a woman never say she needs a man. Feminism requires women to withhold the one thing that men need more than anything – to be needed. Is the male need to be needed misogynistic?


It is a deeply cruel thing to forbid a woman to tell a man that she needs him. I told my girlfriend that I need her. I looked into her eyes and meant it, and she returned it. We embraced and I felt a rush, out of nowhere. The words manifest a psychosomatic response.

Denial of such reality, a denial of who and what we’ve always been and what we’ve always needed is a recipe for existential angst. To be open is to be vulnerable, but to withhold what others need does not allow either to thrive. The scarcity mindset of the animal who cannot be itself.

A parent who withholds attention and affection is guilty of child abuse. As physical violence towards children has become (rightly) demonised, emotional abuse and neglect has become more common, and as a result, withholding is likely to trigger a traumatic response even more than physical violence.

Is the need to be needed inherently misogynistic? It may be argued that this dynamic casts a woman as an inferior. In The Way of the Superior Man David Deida emphasises the complementary nature of masculine and feminine sexual energy and attraction that constitutes a recognition of biological differences as the basis for the negotiation necessary in the maintenance of a relationship. Understanding between genders (and races and religions, etc.) is based on mutual recognition and negotiation of objective difference, not denial of nature, denial of identity and denial of history: cultural Marxism. Without a grasp of reality, there can only be emotional, reactionary responses – temper tantrums.


This girl may have truly believed she wanted to call the police, but it is more likely she was enjoying the power the threat contained. When the police were called her objective reality changed, the situation created new emotions, and suddenly she didn’t want the police to come.

The screamer was aware enough, amidst her ‘episode’ to understand what a call to the police actually meant. She was aware of the rhetorical power of the threat in contrast to the reality. She was not out of control.

Prove yourself to me…

She needed her man to show her that he needed her – to follow her in the car, to protect her even when she told him to go and kill himself.

Prove yourself to me

I remember fights like that, when my girlfriend would storm out of the flat and into the ghetto where we lived. She knew I would follow, terrified for her safety but powerless to stop her.

Prove yourself to me

She was cogent enough that when she threw a CD at me, she made sure it was Guns ‘n’ Roses – Appetite for Destruction – one I didn’t care about and that was easily replaceable.

Prove yourself…


Obviously the ‘bi-polar’ aspect cannot be ignored, but mental health is a topic for another day. For the purposes of this blog, please let it suffice that I do not believe this condition is responsible for this behaviour. This girl was aware of her surroundings. She kicked a car, but only the tire. The kicked a fence, but only the strong post. She knew the difference between the threat of the police, and the arrival of the police. This is not an ‘episode’. This is a tantrum, most likely caused by alcohol, cigarettes, bad diet, bad sleeping habits and the stress of unstable home and work life – the lifestyle of the modern 20 year old.

As these factors change, behaviour changes. As lessons are learned, life improves. Your current state is not who you are. Never make a decision when you are depressed, or when you are too happy.

Excusing such behaviour as an ‘episode’ is callous towards those who suffer from chronic mental conditions, and it also stunts personal growth. Making excuses for such women is the real misogyny – the misogyny of lowered expectations.

South Park Season 20 Episode 02: Skank Hunt

Clip: I Can’t Fix You

2016 was the Year of Visualization

2016 was a year of creative inspiration, dominated by men who have the ability to shape the reality around them. Visualization, or the law of attraction, must be differentiated from ‘the Secret‘, which was  an attempt to make the law of attraction a product. It is not the creation of matter from nothing. It is a way to consciously create synchronicity between the conscious and unconscious mind.

We like to think that we know who we are. We like to think we are in control of our identity. We are definitely not the sum process of a bizarre combination of chemical reactions and learned behaviour. When you can’t sleep, when you can’t eat, and when you can’t bear to sit alone in an empty house, it is your unconscious that won’t let you rest. This is the bug. Socrates called it his daimon. It is the source…

When I was a younger I was fascinated that Marilyn Manson could crown himself the Antichrist Superstar before he’d released the album, and the world make it happen; that Kid Rock could announce to the world he was going platinum, and the world promptly complied. 

I saw it as some kind of mass-hypnosis, that no one wanted to be the one to point out that the emperor is naked, and this is not entirely removed from the truth. There is an element of hypnosis, but the actor is not just hypnotising the audience. The actor is hypnotising himself, and the delusion can be infectious.

Scott Adams picked Donald Trump to win the 2016 election based on his rhetorical abilities. Vox Day wrote about the rhetoric/logic dichotomy in SJWs Always Lie. Mike Cernovich makes self-talk a major part of Gorilla Mindset.

Whether this is all a form of active self-delusion or a way to re-programme your brain is irrelevant. We are talking about the space between the letters, where no regulation can reach.

There were conversations going on beneath the waves of every Trump speech. Beings more in touch with the subconscious are more in touch with the the zeitgeist, through the collective unconscious, and are thus more readily struck by the bolts of inspiration that float through it.

Donald Trump’s subconscious spoke through him to the subconscious of enough of his voters to make them recognise an existential threat as old as this epigenetic subconscious, the battle between genders and the r/K gene war it produces. The conscious is confused, fleeting and easily distracted or manipulated by emotional responses to programming at that level. The ancient unconscious brain, the soul if you will, is less easily fooled.

There will be more on Conor McGregor in an upcoming feature blog on visualization. There will be more on Trump and Mike Cernovich in my upcomings blog review of MAGA Mindset. 


  • Read here to learn about how imagination creates reality: Danger and
  • Read here to learn about how Conor McGregor has utilised visualization: The Psychology of Conor McGregor
  • Read about visualization and Donald Trump in MAGA Mindset by Mike Cernovich

Criticism – Know Thyself

Reviewing a book or a movie or an album is inherently subjective. The best reviewers (and review readers) have always known this. There are no ways to quantify so much of what makes good art, or even good pop trash. The best music journalists, from Lester Bangs to Dom Lawson, have made their tastes and personalities part of their reviewing process.

My answer is based on New Journalism principles, to embrace my subjectivity and make it a part of my writing. The reader is reviewing the reviewer – Are my tastes similar? Can I trust this guy? Eventually I may be able to get you to give a chance to something you may not have, or let learn to like something that might have normally turned you off. Thus we build a network of connected art and media with each individual as a unique hub. This is the function of reviewing.

Every review I write will only examine two factors:

  1. Does [subject] creatively achieve what the creator intended it to achieve? /5
  2. Did [subject] fulfil my expectations as a consumer? /5
  3. Overall /10

It is unfair to compare masterpiece by a great novelist with a collection of articles. It is unfair to compare a multi-million dollar game with a rebooted retro classic. It is unfair to compare an album that is the high watermark of a musician with a collection of rarities. The intention behind a work factors into its authenticity.

I include the second factor as a recognition of intertextuality and subjectivity. The process of reading creatively engages the reader and the writer in symbiosis. Expectations from a fan will be different from those of first-timers. First impressions last, but a deep engagement with the work of an artist often takes place across several works, often from very different parts of an artists life, to tell a rich and multi-layered story.

If you can think of any factors not covered by these two criteria I would love to try to integrate them, because the subjectivity of reviewing renders it almost useless unless you are familiar with the reviewer.

Book Review: Gorilla Mindset by Mike Cernovich

My testimonial to the success of Gorilla Mindset:

I study law. I commute to Sydney to attend law school, sometimes by train but usually by car. There is parking in a nearby shopping complex, and also some parking on the road near campus. Occasionally I park on campus, but the meters only take cards and coins, and I don’t usually carry coins, and I don’t like putting my card into any machine I don’t have to.

After missing another good spot because I didn’t have the coins for a ticket, rather than scold myself, I used self-talk to calm myself and decide on a solution. Once at home, I was mindful enough to place a pouch in the car with a few coins in it.

A few months later it was exam time. I drove up to Sydney with about 1 1/2 hours to spare. I planned to go over my notes in the library. I made sure to deposit funds into my debit card. I got to the shopping centre and began looking for a spot. I kept looking. I kept looking. The displays indicated vacant spots on various floors, but I was one of many people driving aimlessly, looking for these phantom spots. I drove around the car-park for 45 minutes, with my anxiety gradually rising. I went out the front and back in again, checking the signs that said there were available spaces. After more panicked driving I gave up, and exited into the street with only 30 minutes until my exam.

I luckily found one spot at the roadside. Relived, I went to buy my ticket. Insufficient funds. My deposit had not cleared. This is the point my pre-Gorilla Mindset self would have had no choice but just park somewhere and face the consequences, but thankfully those coins in the car were just enough for my ticket, I made it to my exam with minutes to spare and pulled out a solid mark for the course.

Without Gorilla Mindset  I could have at worst, missed or failed my exam, or at best, had a huge parking fine to pay. Mike’s lessons in mindfulness and positive habit forming have had a tremendous effect on my in life, and academically.

I remember somewhere Mike saying he would be curious about putting Gorilla Mindset to the academic test. I have tested the effectiveness of Gorilla Mindset at the highest level of education. I am competing with kids 10 years younger than me, who have more free time to study and use nootropics. Through techniques like mental warm-ups, contrast showers and mental energy stimulation and conservation, this has been by far my strongest year at law school. My year end average mark was a full 10 marks higher and I owe it to Gorilla Mindset.


Gorilla Mindset is both  life affirming and life changing. What separates this book from other modern masculinity self-help books like David Deida’s The Way of the Superior Man or any of the books critiqued in Jack Donovan’s No Man’s Land is the pragmatism, for example the ‘worksheets’. Writing about ideas is a valuable, internalising experience, far superior to passive reading. I did every exercise as I read, except those that required solitude, which I did at the first opportunity.

I have also read much of the Danger and Play blog and listened tothe Mike Cernovich Podcast, and gradually the full program comes together, and life will only improve because of all these exercises and lessons.

I love the education I get from FreeDomain Radio. It was there I was introduced to Vox Day and Cernovich. Concepts such as framing and self-talk felt familiar, but never used them in a conscious, systemised way. Connections between the abundance/scarcity mindset and other esoteric theories, such as r/K selection theory are compelling.

It is always nice to encounter an approach to the gym and exercise from an intellectual perspective rather than bro culture. I enjoy the Youtube videos by Alan Thrall of Untamed Strength for the same reason. The approach to lifting and training is part of the process of self-actualisation. My approach to lifting is very stoic and meditative. I felt like I related to Mike’s approach to health and fitness lacking in most other intellectual and philosophical approach, using the physical to enhance the mental.

The social response to my utilisation of Mike’s techniques and exercises has been very positive. I have worked to become a better conversationalist by learning to be more present. I have greatly improved my ability to ration and maximise my social energy, which I learned is limited as a natural introvert. I also have the Gorilla  mindset, which allows me to stay mindful and in control of my emotions. This is vital when balancing work and study.

The benefits have been countless. I feel superior in my approach to studies. I feel better all the time, due to improved walking and posture, supplements to improve sleep, contrast showers and mental exercises. I train better at the gym after listening to Mike’s podcast with Markus Reinhart,  and I do it with a more positive game-plan, like like Kai Green, who Mike mentions.

I will read Mike’s book again, and again. I will continue to reinforce my Gorilla mindset, because I have already felt the benefits. When threatened with eviction, which was someone’s attempt to create a scarcity mindset and keep me weak by threatening my career and family. I knew I had enough to deal with the situation thanks to Gorilla Mindset. 

I’ve carried a quote from F. Scott Fitzgerald for years:

That is part of the beauty of all literature. You discover that your longings are universal longings, that you’re not lonely and isolated from anyone. You belong. 

Literature is not the only medium for this feeling of connection and empathy anymore.


Coincidences are moments of synchronicity between the conscious and the unconscious,  the victim to all the doubts and sabotage of self doubt placed there by culture,  and the collective unconscious, unbound by time and identity, unimaginably wise and curious. I never saw the film, but that moment of coincidence let me know that I was on the path, and I plan to utilise Gorilla mindset techniques in my study and career.


The first night after starting Gorilla Mindset I was at the gym. I was listening to Above and Beyond, recommended at Danger and Play. Between sets, as my gaze drifted across the gym, I found myself staring straight into the eyes of an enraged gorilla. In sync with the music, the gorilla rose and then sprinted toward a man, who sprintied toward the gorilla. They leapt towards each other in slow motion…it was a trailer for The Legend of Tarzan. I never saw the movie, but it was a cool moment of sychronicity. 

Mike Cernovich on synchronicity:

The universe is giving off a vibration.
You may even be controlling your own reality.

Some would say that on any given day, nothing happens. When nothing happens, we don’t notice it. When something happens, we reason backwards, assigning more meaning to a coincidence than it deserves.

(I know all of the arguments in favor of “skepticism.” I also know that I manifest my reality daily in ways that I’d never make public, lest someone try locking me up.)

You can imagine that nothing you do matters. Everything is predetermined. There is no magic or beauty in the world.

Or you can imagine your own reality.

The Review:

Does Gorilla Mindset creatively achieve what the author intended it to creatively achieve? Yes, absolutely. This book as changed lives, it changed mine and will continue to do so.


Did Gorilla Mindset fulfil my expectations as a consumer? I had few expectations going in. I expected a motivational book similar to Deida’s The Way of the Superior Man. What I got was a streamlined, pragmatic and modern take on the concept. I had listened to a few podcasts and read a few articles, but this in no way prepared me for a book that would vastly exceed my expectations and make Mike Cernovich one of my biggest influences.


A life-changing 10/10