Visualization and the Law of Attraction

Conor McGregor came to the UFC to be the best and to show the world a type of fighter they had never seen before. Watch and listen to these classic Conor McGregor interviews to trace his journey, starting with his early statements of intent, through to the realisation of his vision, and how he has reframed his setbacks, both injury and defeat, to keep his momentum.

When you’re in the struggle it is harder to visualize. When you can do that, that really makes that law of attraction work.

Conor visualises how his fights will go, using his imagination, his kinaesthetic senses, focusing on how the moment will feel.

I see myself as the champ already, I visualize everything; I visualize this conversation, I visualize the walk-out,  have the shots picked out, If you see it in your head, you see it before your eyes.

I can feel that gold around my waist.

Is it all some kind of placebo or self-hypnosis?

A vision allows you to align the conscious and unconscious mind to focus on making a vision a reality. It also prevents obsessive regret and self pity. Even meme magic is just science that hasn’t been discovered yet.

The excellent YouTube videos by Mindsmash provides some basics about theta brainwaves and finding flow, and how certain mental states blur the line between dream and reality, perhaps to the degree that the mind cannot tell the difference.

Flow is vital to visualization. It is linked to mindset by Mike Cernovich at Danger and Play. Visualization is a major component  of Gorilla Mindset and is illustrated in MAGA Mindset, which used Donald Trumps campaign as another example of these principles in action.

These connections are summarised by Cernovich here:

Your imagination is your reality.

I imagined myself living off of a laptop. I imagined myself becoming an author. Gorilla Mindset has now sold so many copies that people accuse me of lying about it, as first-time independent authors never have my level of success.

My imagination manifests itself as will, which imposes itself on reality.

In Masaru Emoto’s The Healing Power of Water he references Robert Sheldrake’s concept of the morphogenetic field, the middle ground between genes and evolution. This may not just lend some weight to the concept of visualization, but also to epigenetics, reincarnation and mimetics. Part 2 of this blog series will explain  this connection more clearly. Later blogs will focus of Conor McGregor, Donald Trump and Mike Cernovich.

Related blogs:

2016 was the Year of Visualization

The Downfall Bill Simmons and the Rise of New Media, Part 2

Part 1

Bill Simmons’ creative downfall described Part 1 coincides with a general downward trend across American sports. Men across America rediscovered their civic duty and national pride in 2016. The election gave them a cause and purpose, and sports now seem a shallow husk. That’s before considering the how insufferable American sports have been since the Colin Kapernick national disgrace.

Sports media is a vital component of the media industrial complex. Sports provide stimulation, distraction and satisfaction for the masculine parts of the mind that are rejected by modern culture. However, networks like ESPN have lost touch with their audiences by prioritising virtue signalling over national pride. Away from the weak simulation that is sport, men have become more free to focus their strategic and tactical brains, their testosterone and drive, to be ambitious, creative and political.

The Ringer was the perfect opportunity for Simmons to stick it to the establishment media that never appreciated him,  but amazingly, the website been a creative an air-ball with a toe on the line. When it came to race-baiting, virtue-signalling and insulting conservatives, especially Trump voter, the website has played it even more safe than the mainstream media. Simmons has employed nothing but blowhard liberals, with the only conservative voice his friend Jack-O, an old school Republican and staunch anti-Trumper. The Ringer does not present a political discussion, only Daily Show-esque sneering superiority towards Trump’s supporters. Attacking straw men placed by the fake news media is not persuasive.

I would never have expected Simmons’ site to be pro-Trump, but in the name of brand differentiation The Ringer could have simply been unbiased and offered a genuine alternative to virtue-signalling ESPN in a misguided bid for journalistic legitimacy. Sticking to Simmons’ formula or sports and pop culture  would have been fine.

Simmons used to have a unique writing voice, but now The Ringer is fungible. By the time he realised his vision, it was obsolete and no longer in touch with the zeitgeist. This is why Simmons has failed as a visionary . He also failed to identify and attack the same forces that forced him out of ESPN.

There is a lesson here. Comparisons may be made between Simmons pioneering attempts to go from alternative to mainstream by attempting to redefine the mainstream rather than altering his product, and this post-Trump election period, in which several counter-culture, alternative media personalities are attempting to take over the news media not by becoming the new news media, but by altering how news media works. The leap always risks the loss of edginess, of relatability, of authenticity, unpredictability – all alien to traditional 20th century sports and news media. But the alternative is the constant threat of deplatforming.

Charles C. Johnson, Milo Yiannopolis and Ricky Vaughn are among those banned from Twitter. YouTube recently implemented strict censorship, Breitbart’s sponsors were attacked and of course, Obama did this, which means the internet is no longer under the protection of the 2nd Amendment.


A leader must be a visionary,  he must have the ability to see where the puck is going. This was the role Simmons was to fill. This is the role in which Simmons has failed.

This is the role in which the leaders of new media like Mike Cernovich must succeed. Cernovich is the author of Gorilla Mindset, MAGA Mindset and runs the website Danger and Play, . among many other roles. See my Gorilla Mindset review here

Cernovich is like Simmons in some ways. He came up in what Cernovich calls the golden age of blogging, the 2000s. He expanded from a blog to a podcast and then a book, like Simmons. But unlike Simmons,  he has not relied on anyone else’s platform, he has slowly and patiently built his audience through a sophisticated multi-platform approach that is the new template for internet success and sustainability. This model to promote books has also worked for Nick Kelly (formerly Victor Pride) and Roosh V.

Having a totally independent platform has drawbacks, and Cernovich has been reliant of flawed technology, like Periscope, and at the mercy of the censors of Twitter, Facebook and YouTube. This is fine if your product is blogs, podcasts and books. But there is still this desire for more, and reliable outsourcing regarding a platform. Cernovich is debuting The Right Mindset with Mike Cernovich on Right Side Broadcasting. Perhaps this will be similar to Paul Joseph Watson’s relationship with Alex Jones and Infowars. Perhaps it will be more similar to Stefan Molyneux’s Freedoman Radio.

Cernovich uses Twitter to get in touch with the zeitgeist, the collective unconscious. This allows him to stay in touch, while someone like Simmons becomes distracted by media opportunities. Cernovich understands he must stay niche in order to retain his credibility and authenticity, so important to his brand. Obviously Right Side is not HBO, but this DIY model might be effective in this regard.

Referring back to Part 1, one must note that beneath an unforgivably nauseating layer of lowest common denominator garbage that the record companies have resorted to to sustain themselves, those in the music industry who have thrived in the post-internet apocalyptic wasteland are a kaleidoscopically varied bands who have earned a core audience and respected them. These bands are hardworking, loyal and DIY. They interact with their fans on social media. They do not outsource to be lazy. They sacrifice themselves to reinvest in themselves. They operate by a thread. This is the model that ensures those who do it genuinely love it, or at least can’t do anything else. This ensures quality.


Simmons and The Ringer are committed to going full SJW, adopting a vision from the ’90s that has served its purpose and now must itself be overthrown. When Simmons grew up civil rights styled activism, even rioting, was glorified. Figures like Muhammed Ali and Kareem Abdul Jabbar openly rejected American values and a young Simmons loved them for it. When the Donald Sterling recording was illegally released Simmons approved player boycotts, and was not in any way concerned with privacy rights or the hypocritical disavowal by the other NBA team owners. I’m not defending Sterling. I’m illustrating that to Simmons, this style of journalism/activism is acceptable where the ends justify the means.

While Simmons was distracted pressing flesh, being a parent and building a media empire to realise his vision, the American cultural and political landscape  changed and those advocating violent protests are racist domestic terror groups like Black Lives Matter or fanatical, violent leftists like Antigua are nothing like the civil rights activists whose legacy they destroy. This is how quickly you can go from cutting edge to obsolete in the 21st century if you take your eye off where the puck is going. As Warren Buffet said, a reputation takes a lifetime to build and a minute to destroy.

Cernovich knows this. He has rejected selling out many times before. He has always had a quality over quantity approach to his audience, often blocking followers on Twitter and Periscope, and regularly taking stances that threaten to alienate his audience, such as supporting Roosh V, supporting Donald Trump and rejecting the Alt-Right. He is aware of the value of integrity and authenticity to his, and everyone’s, brands in the 21st century, as the old-world facades crumble away. The change is coming. The New Right is gradually making inroads into more mainstream channels. Joe Rogan interviewed Alex Jones. Philip DeFranco can get away with essentially pro-Milo commentary. The most mainstream YouTuber, Pewdiepie, can see that getting serious is the new trend. The New Media revolution is coming. Someone just needs to set the template for the next step.

Read Bill Simmons (@BillSimmons) at The Ringer

Read Mike Cernovich (@Cernovich) at Danger and Play

Read my review of Gorilla Mindset here

The Downfall of Bill Simmons and the Rise of New Media, Part 1

Major league American sport is sports media, and the media is American culture. Before the internet took over from the fake news, it took over sports media. This is why those outside Bill Simmons’ fan base should care that his HBO show was cancelled.

Simmons was one of the internet’s first success stories, making the leap from blogging to podcasting to running his own website to TV. Simmons was released by ESPN just as the internet came of age and became the new mainstream. What went wrong? What can other internet luminaries learn from his failure?

Writers like Simmons used sports to explore styles of sports writing such as long form analogy pieces and listicles, that embraced the advantages of the medium. The technology allowed for innovation, for example, links allowed obscure extended metaphors andthe use of short clips for humour. Tech innovation led to writing innovation.

As ESPN’s Sports Guy he was a blogger before for AOL subscribers. He wrote in an opinionated editorial style. For a while he was positioned as an alternative to the straight journalism of the main brand. He was the ‘net nerds insider in a world of alphas, extroverts and jocks. He brought obscure pop culture references and extended, tenuous metaphors in a style that imitated college friends talking about sports in a bar, a style perfected on his The BS Report. He used references from RockyThe Karate Kid and Teen Wolf. The internet facilitated this style, and also allowed for a sense of contuity between stylisiticly relsted articles. Search engines, Wikipedia and pre-copyright YouTube allowed for an expansion of what could be referenced, implied or used by way of analogy.

As the internet grew Simmons audience expanded and culminated in making The Book of Basketball: The NBA According to the Sports Guy a massive success that earned him considerable clout at ESPN, ultimately leading in Grantland, a sports/pop culture journalists creative playpen. He made the transition for sports blogger to TV personality behind the scenes with the 30 for 30 series, then in front of the camera on NBA Countdown and The Grantland Basketball Hour. His love of hip-hop was novel in a time when the NBA was actively suppressing players being too hip-hip. Referencing 2Pac or NWA was edgy. Simmons is now a nearly-50 year old man who gushes over every new hip-hop act like an awkward dad trying to relate to his son.

How could one man go from pioneer of a new kind of media empire to out of touch in such a short time? For Simmons readers, the disease of more might sound familiar.

Whether Simmons knew it or not, he had lucked onto one of the most sustainable, low-overhead, high exposure double as a podcasting sportswriter. Unfortnately, growing up in old media meant his vision of success was defined by an outdated model, and his downfall was a result of his failure to update his vision.

Grantland was a way for the ESPN dino-media to keep Simmons and his kind at arms length. Simmons seemed happy, but kept working on his plan to his vision of a variety show. This was probably the result of his work for Jimmy Kim Mel. 30 for 30 was a success, but in front of the camera Simmons was a failure. He is a good writer whose style has become ubiquitous to the point of overexposure, and his references have become dated. He has become an imitation of himself.

The Book of Basketball will likely be his legacy. His threats to update are (ironically) more in keeping with a website. A book should be a reflection of the time of its publication, a time that was Simmons’ creative peak.

But then he had to go and try to be a real journalist, even if it was out of pride, and tackle the NFL and Roger Goodell.


The story is adequately covered in Business Insider, Vanity Fair or Deadspin.

Simmons was a victim of the dino-media. Simmons contract itself is evidence that ESPN did not understand how to quantify internet popularity. He was continually at war with John Skipper, like a conservative working for CNN or the Washing Post. In his attempts to question the NFLs handling or the Ray Rice controversy Simmons was suspended, then later let go faster than a New York Times writer criticising Carlos Slim. Simmons is either the victim of a conflict of interest relating to Disney’s ownership of ESPN and other companies like the NFL that prevents it from effectively reporting on  controversies like domestic violence and concussion related injuries in the NFL, the internal discplinary procedures of the league and the nature of Goodells authority, or of  ESPNs desperation to ditch his exorbitant contract to save money because its social justice friendly objectives have left the company unable to pursue its corporate mandate of profitability. So essentially, fake news, or SJWs.

Such corruption, obfuscation and conflicts of journalistic integrity were rife during Trump’s campaign, and the aftermath has brought into question the very nature of establishment media. One might think Simmons would notice such parallels. This corruption is a 2oth century virus the dino-media is attempting to infect the 21st century with. Social media is the cure.

Simmons was an internet pioneer who used an established platform to build his own personal brand, through a multimedia approach. This is the template for all internet brands. Following his departure I eagerly awaited the launch of his new website to replace GrantlandThe Ringer. Any Given Wednesday was to replace The Grantland Basketball HourThe Bill Simmons Podcast replaced The BS Report. Backed by HBO, he had the time and the money to build his vision of what ESPN had always held back. Simmons was out of excuses. All this has meant Simmons no longer actually writes…

His failure to transcend his former persona has left him. His attempt to recreate the echochamber he built at ESPN was a little too familiar. His revenge on ESPN has failed, because they both follow the same misguided social justice agendas. Simmons has failed to differentiate his product from the mainstream at all, at best promoting a kind of liberal predictability that only seems creative to journalism majors who love Rolling Stone. It lacks the testosterone of the old-school coverage, but also any edgy counterculture elements. It is a safe product, about as edgy as the rebels in Disney’s Star Wars or Lady Gaga. This is what controlled opposition looks like. Like an indie band signing with a major label, Simmons has alienated the non-mainstream internet with his lazy politics. As noted by Vox Day in a recent periscope, sports journalists seem to virtue signal to ‘real’ journalists for legitimacy. Chasing lowest common denominator numbers is the old way.

Simmons mistake was attempting to recreate his old platform, his old vision, rather than be a true visionary and come up with a new one for a new time. Embracing a cable station that would own your video content just as everyone stopped watching TV is like trading in a T-model Ford for a luxury horse and carriage.


The pattern of 20th century media and culture was to co-opt and corrupt every countercultural movement or revolution and render it a meaningless husk. In the ’90s Grunge, Marilyn Manson and rap music were all symptomatic of depression growing into frustration, shouts for attention to neglectful parents, manifested as nihilistic rebellion or rejection of Western culture, co-opted into the next trend; frustration that gave form to a new cry for help – the school shooting. The mainstream assimilated all as it grew, like Akira.

It was not until the internet destroyed the music industry that people took notice. The technology made the choice – music files were smaller than videos. The internet has changed the way we watch TV. Hollywood has felt the economic hit, and has taken up arms against the internet, which has exposed them in every way. They know their industry is next. The internet had become the best way for athletes to built their brands. Conor McGregor’s use of twitter and podcasts with Ariel Helwani to promote himself has made him the biggest draw in modern sport.

In 2016 it was the news media industry that the internet chose to destroy. And it did it on the grandest stage of them all – the Presidential Election.

Part 2

The Alt-Right, Part 1

First, there was the Rise of Trump. Then there was his glorious victory. Then there was celebration. There was so much winning!

Then there Roman Salute controversy.

I trusted Mike Cernovich before the election. I did the Gorilla Mindset course after hearing him on FreeDomain Radio with Stefan Molyneux. That was right after the Orlando shooting. His website, Danger and Play, brought a lot of things I was interested in together into one package – fitness, philosophy, masculinity, politics, law, internet marketing, even cage fighting, into one package. I needed his motivational advice and I can honestly say that everything he advised has born fruit.

Mike was right about Trump too. To be in some small way part of such a truly historical moment was one of the most uplifting experiences of my life.

I don’t know Richard Spencer’s work.

In MAGA Mindset Cernovich explains that the Nazi accusation it is a useful way for liberals to avoid engaging with arguments brought by conservatives – Godwin’s Law. Like other N-words, this word is as powerful as we let it be. This recent splintering of the Alt-right is the first successful blow landed by the left in a while. They forced the disavowal, so important to the social justice warriors.

This is why the Richard Spencer controversy happened. So like all Western men, I must now examine how I feel about Nationalism, white supremacy, Nazism and the Jewish question.


My father was always fascinated with WWII. In order to explain the history of the war to his boys, it was necessary to explain the motivations and perspective of both sides. My father had a respect for the military strength and expertise, and technological innovation that the Germans displayed in WWII. I think a strongly ingrained affinity with the underdog was a part of it too, a result of his Irish blood.

My father always portrayed an extremely empathetic picture of the German soldiers and was enraged by any film that either represented them as stereotypical villains or as cowards. I think the post-WWII anti-Nazi propaganda films grated his empathetic nerve as strongly as todays pro-SJW garbage grates mine. You can’t help but find yourself empathising with the “bad”  guys, if only to preserve a sane vision of the world for yourself as a defence mechanism, one bereft of pure evil.

It is an unfortunate result of tribalism that as one enemy is vanquished, if another cannot be found externally, one must be found internally.


This disavowal is the exact thing Trump supporters didn’t let happen during Trump’s campaign. The enemy they  were against seemed so powerful they could overlook our differences. This is the isolation tactic Vox Day identified in SJWs Always Lie

These people are clearly big league players within the movement. Spencer clearly either doesn’t get it,  or wishes to be a careerist right wing talking head. I don’t disavow these guys for being White Nationalists. I disavow them for being so fucking selfish and stupid they put the movement at risk. The best point of Roosh’s article was that we missed an opportunity to expand the boundaries of free speech and instead created a limit for ourselves.

Our free speech would have expanded if we helped Spencer, but that opportunity is lost. 

By attacking Spencer, we are announcing to the world that we are scared of being called a Nazi and racist.

The proper response when the fake news tells you you’re a Nazi is to say “Fuck you.” The proper response to when they call you a racist is “So what?” The proper response when they call you a rapist is to say, “I certainly wouldn’t rape you.” The only way we can take away the power from these terms is to not immediately deny you are one.

I am a law student. Mike Cernovich is a lawyer. I feel that coming from the legal perspective, at least one that appreciates and venerates the English tradition of Common Law, must inevitably lead to an appreciation of Nationalism. This is because in many ways Nationalism and the concepts of negotiation and diplomacy, that were forever tainted by the disaster of the First World War, are the political equivalent of the adversarial justice system which relies on balanced parties reaching an Aristotelian mean through competition and concession. The political apparatus is designed to regulate parity, not define morality. This is the domain of the Eurocentric obsession with collectivism and irrational faith in central planning despite decades of evidence of its failure.

I tried to talk to my brother about Spencer, Nazism and the Alt-Right. He has always been far more interested in WWII and history than me, so I saw him as an authority. My brother differentiates nationalism and Nazism,  claiming nationalism focuses more on institutions and culture and Nazism focuses on race.  Through Nationalism it is possible to measure the success of societies against one another, separated from racial factors. Is it possible to objectively compare the societies of different cultures? I believe it is. Paul Joseph Watson believes you can.

Like Paul Joseph Watson, Stefan Molyneux and Mike Cernovich, my brother was quick to provide an unsatisfying dichotomy of civic Nationalism and Nazism,  making this claim that culture and race can be separated.

So why was that so unsatisfying? Roosh made a compelling article against disavowal. Swedish Nationalist The Golden One sees such concessions as betrayal.Why don’t the left have to disavow Communism? Look at how Castro was just publicly fellated by Trudeu. Obama has never disavowed violence committee by Black Lives Matter.

The fantasy that other races can be assimilated into Western culture kind of reminds me about the old line about Communism – it’s a nice idea that hasn’t been  implemented properly. This begs the question of whether such assimilation is possible.

I believe in universally preferable behaviour. The rule of law, the separation of church and state, the free market, the scientific method – this is the West. It is too easy to assume that there is nothing specific that ties our culture to us. Are there inherent ties between the Western races and Western culture that might explain why the leaders of other races seemed so obsessed with control, while our leaders trusted us? Maybe the existence and success of the West skewed the development of those other races, creating a constant state of scarcity that plunged them into r-selected reproductive strategies and worse.

Democracy cannot be maintained with an average IQ under 90, according to Charles C. Murray’s The Bell Curve and researched by Helmuth Nyberg. The IQ disparity seems to be the result of the conditions in the West necessitating the ability to delay gratification as a genetic advantage.

The ability to delay gratification remains the primary test in any civilisation. All forms of education or investment, any resultant success is due to planning and a OODA loop. All addictive and compulsive behaviours are the result of a lack of these characteristics, and todays victim culture privileges such behaviour.

With no God to condition such behaviour the majority have nothing to guide them but a degenerate culture. Gambling and substance abuse are symptoms of a mind that cannot delay gratification and requires a constant illusions of control and participation, like children learning to control their bodily functions or mice hitting the pleasure button.

This slight advantage expanded the West exponentially through technology and innovation, which is why Western culture reveres innovation more than other cultures.

Can Western values truly be assimilated if they cannot be understood by those who do not have the capacity? If not, how can Western values be spread, without voluntarism.

Part 2

2016 was the Year of Visualization

2016 was a year of creative inspiration, dominated by men who have the ability to shape the reality around them. Visualization, or the law of attraction, must be differentiated from ‘the Secret‘, which was  an attempt to make the law of attraction a product. It is not the creation of matter from nothing. It is a way to consciously create synchronicity between the conscious and unconscious mind.

We like to think that we know who we are. We like to think we are in control of our identity. We are definitely not the sum process of a bizarre combination of chemical reactions and learned behaviour. When you can’t sleep, when you can’t eat, and when you can’t bear to sit alone in an empty house, it is your unconscious that won’t let you rest. This is the bug. Socrates called it his daimon. It is the source…

When I was a younger I was fascinated that Marilyn Manson could crown himself the Antichrist Superstar before he’d released the album, and the world make it happen; that Kid Rock could announce to the world he was going platinum, and the world promptly complied. 

I saw it as some kind of mass-hypnosis, that no one wanted to be the one to point out that the emperor is naked, and this is not entirely removed from the truth. There is an element of hypnosis, but the actor is not just hypnotising the audience. The actor is hypnotising himself, and the delusion can be infectious.

Scott Adams picked Donald Trump to win the 2016 election based on his rhetorical abilities. Vox Day wrote about the rhetoric/logic dichotomy in SJWs Always Lie. Mike Cernovich makes self-talk a major part of Gorilla Mindset.

Whether this is all a form of active self-delusion or a way to re-programme your brain is irrelevant. We are talking about the space between the letters, where no regulation can reach.

There were conversations going on beneath the waves of every Trump speech. Beings more in touch with the subconscious are more in touch with the the zeitgeist, through the collective unconscious, and are thus more readily struck by the bolts of inspiration that float through it.

Donald Trump’s subconscious spoke through him to the subconscious of enough of his voters to make them recognise an existential threat as old as this epigenetic subconscious, the battle between genders and the r/K gene war it produces. The conscious is confused, fleeting and easily distracted or manipulated by emotional responses to programming at that level. The ancient unconscious brain, the soul if you will, is less easily fooled.

There will be more on Conor McGregor in an upcoming feature blog on visualization. There will be more on Trump and Mike Cernovich in my upcomings blog review of MAGA Mindset. 


  • Read here to learn about how imagination creates reality: Danger and
  • Read here to learn about how Conor McGregor has utilised visualization: The Psychology of Conor McGregor
  • Read about visualization and Donald Trump in MAGA Mindset by Mike Cernovich

Book Review: Gorilla Mindset by Mike Cernovich

My testimonial to the success of Gorilla Mindset:

I study law. I commute to Sydney to attend law school, sometimes by train but usually by car. There is parking in a nearby shopping complex, and also some parking on the road near campus. Occasionally I park on campus, but the meters only take cards and coins, and I don’t usually carry coins, and I don’t like putting my card into any machine I don’t have to.

After missing another good spot because I didn’t have the coins for a ticket, rather than scold myself, I used self-talk to calm myself and decide on a solution. Once at home, I was mindful enough to place a pouch in the car with a few coins in it.

A few months later it was exam time. I drove up to Sydney with about 1 1/2 hours to spare. I planned to go over my notes in the library. I made sure to deposit funds into my debit card. I got to the shopping centre and began looking for a spot. I kept looking. I kept looking. The displays indicated vacant spots on various floors, but I was one of many people driving aimlessly, looking for these phantom spots. I drove around the car-park for 45 minutes, with my anxiety gradually rising. I went out the front and back in again, checking the signs that said there were available spaces. After more panicked driving I gave up, and exited into the street with only 30 minutes until my exam.

I luckily found one spot at the roadside. Relived, I went to buy my ticket. Insufficient funds. My deposit had not cleared. This is the point my pre-Gorilla Mindset self would have had no choice but just park somewhere and face the consequences, but thankfully those coins in the car were just enough for my ticket, I made it to my exam with minutes to spare and pulled out a solid mark for the course.

Without Gorilla Mindset  I could have at worst, missed or failed my exam, or at best, had a huge parking fine to pay. Mike’s lessons in mindfulness and positive habit forming have had a tremendous effect on my in life, and academically.

I remember somewhere Mike saying he would be curious about putting Gorilla Mindset to the academic test. I have tested the effectiveness of Gorilla Mindset at the highest level of education. I am competing with kids 10 years younger than me, who have more free time to study and use nootropics. Through techniques like mental warm-ups, contrast showers and mental energy stimulation and conservation, this has been by far my strongest year at law school. My year end average mark was a full 10 marks higher and I owe it to Gorilla Mindset.


Gorilla Mindset is both  life affirming and life changing. What separates this book from other modern masculinity self-help books like David Deida’s The Way of the Superior Man or any of the books critiqued in Jack Donovan’s No Man’s Land is the pragmatism, for example the ‘worksheets’. Writing about ideas is a valuable, internalising experience, far superior to passive reading. I did every exercise as I read, except those that required solitude, which I did at the first opportunity.

I have also read much of the Danger and Play blog and listened tothe Mike Cernovich Podcast, and gradually the full program comes together, and life will only improve because of all these exercises and lessons.

I love the education I get from FreeDomain Radio. It was there I was introduced to Vox Day and Cernovich. Concepts such as framing and self-talk felt familiar, but never used them in a conscious, systemised way. Connections between the abundance/scarcity mindset and other esoteric theories, such as r/K selection theory are compelling.

It is always nice to encounter an approach to the gym and exercise from an intellectual perspective rather than bro culture. I enjoy the Youtube videos by Alan Thrall of Untamed Strength for the same reason. The approach to lifting and training is part of the process of self-actualisation. My approach to lifting is very stoic and meditative. I felt like I related to Mike’s approach to health and fitness lacking in most other intellectual and philosophical approach, using the physical to enhance the mental.

The social response to my utilisation of Mike’s techniques and exercises has been very positive. I have worked to become a better conversationalist by learning to be more present. I have greatly improved my ability to ration and maximise my social energy, which I learned is limited as a natural introvert. I also have the Gorilla  mindset, which allows me to stay mindful and in control of my emotions. This is vital when balancing work and study.

The benefits have been countless. I feel superior in my approach to studies. I feel better all the time, due to improved walking and posture, supplements to improve sleep, contrast showers and mental exercises. I train better at the gym after listening to Mike’s podcast with Markus Reinhart,  and I do it with a more positive game-plan, like like Kai Green, who Mike mentions.

I will read Mike’s book again, and again. I will continue to reinforce my Gorilla mindset, because I have already felt the benefits. When threatened with eviction, which was someone’s attempt to create a scarcity mindset and keep me weak by threatening my career and family. I knew I had enough to deal with the situation thanks to Gorilla Mindset. 

I’ve carried a quote from F. Scott Fitzgerald for years:

That is part of the beauty of all literature. You discover that your longings are universal longings, that you’re not lonely and isolated from anyone. You belong. 

Literature is not the only medium for this feeling of connection and empathy anymore.


Coincidences are moments of synchronicity between the conscious and the unconscious,  the victim to all the doubts and sabotage of self doubt placed there by culture,  and the collective unconscious, unbound by time and identity, unimaginably wise and curious. I never saw the film, but that moment of coincidence let me know that I was on the path, and I plan to utilise Gorilla mindset techniques in my study and career.


The first night after starting Gorilla Mindset I was at the gym. I was listening to Above and Beyond, recommended at Danger and Play. Between sets, as my gaze drifted across the gym, I found myself staring straight into the eyes of an enraged gorilla. In sync with the music, the gorilla rose and then sprinted toward a man, who sprintied toward the gorilla. They leapt towards each other in slow motion…it was a trailer for The Legend of Tarzan. I never saw the movie, but it was a cool moment of sychronicity. 

Mike Cernovich on synchronicity:

The universe is giving off a vibration.
You may even be controlling your own reality.

Some would say that on any given day, nothing happens. When nothing happens, we don’t notice it. When something happens, we reason backwards, assigning more meaning to a coincidence than it deserves.

(I know all of the arguments in favor of “skepticism.” I also know that I manifest my reality daily in ways that I’d never make public, lest someone try locking me up.)

You can imagine that nothing you do matters. Everything is predetermined. There is no magic or beauty in the world.

Or you can imagine your own reality.

The Review:

Does Gorilla Mindset creatively achieve what the author intended it to creatively achieve? Yes, absolutely. This book as changed lives, it changed mine and will continue to do so.


Did Gorilla Mindset fulfil my expectations as a consumer? I had few expectations going in. I expected a motivational book similar to Deida’s The Way of the Superior Man. What I got was a streamlined, pragmatic and modern take on the concept. I had listened to a few podcasts and read a few articles, but this in no way prepared me for a book that would vastly exceed my expectations and make Mike Cernovich one of my biggest influences.


A life-changing 10/10